In order to eliminate or mitigate inefficiencies, businesses must take a close look at current processes. This enables employers to uncover pains, such as the amount of paper being routed throughout the enterprise or the time it takes to process an invoice. Being able to recognize these inefficiencies is great, but many times, quantifying the end result is much simpler than isolating the source of the inefficiencies.
“The problem can be anything — accounting, human resources, policies, leasing documents,” says Nano Zegarra, director, Imaging Solutions Division at Blue Technologies. “It also could be a simple fix, but perhaps the company doesn’t recognize an issue because it’s accustomed to doing things the way they’ve always been done.”
Smart Business spoke with Zegarra about the role of a business analyst and how an outsider’s assessment could uncover problems you weren’t aware you had.
How can inefficiencies be uncovered?
It’s tough. These may be hidden from the CEO or COO, who doesn’t realize parts of the process can be more efficient, especially if monetary values aren’t apparent.
The people who catch most inefficiencies are those who hear the griping, such as a manager who handles the time of individuals working in a particular area. CEOs have the vision, but those in the organization who get their hands dirty, or their direct managers, often discover inefficiencies. Pay attention to the negative feedback from employees, then dig deeper to understand the true pain.
It might take a specific problem to start to unmask these inefficiencies. Perhaps an employee has plenty of downtime, and you feel that he or she might be used more effectively elsewhere but are not sure where. Or you missed a large number of early pay discounts in comparison to the previous year, but where was the ball dropped? If a manager can understand the entire process and quantify the roles of each individual, it is much easier to identify the bottlenecks.
What is a good way to begin the process?
Internal communication is key. Pay attention to the feedback from the process owners. If you identify an area that has more work than another, hold a meeting for open feedback. This is when you should bring in an analyst.
An external analyst can objectively look at the whole business process from beginning to end, using expertise in multiple industries to ask pointed questions about particular processes. A good business analyst will look for inefficiencies anywhere when mapping out work flows and showing where there’s room for improvement. Then, employers can do what they like with the assessment.
How can you accomplish more with less?
Utilize technological resources. The greatest business expenditure is an individual, so ensure your people are as efficient as possible. Even the smallest solution can help existing employees do more in less time.
Saving time can be as simple as having a centralized multifunction printer with the ability to digitally send documents throughout an enterprise. Or take a look at what is being outsourced and understand what investment would need to be made to eliminate that expenditure. Many times, the ROI can outweigh the initial investment to save time and ultimately money.
Is it always about efficiency?
Not always. There are industries where it is critical for multiple individuals to look at a particular document. An experienced business analyst has industry expertise and knows best practices. This understanding may lead to an additional step in a process that may not make it more efficient, but will improve revenue or customer service ratings. This could ultimately give your company added value and a competitive advantage.
How can an analyst improve processes?
Business analysts must understand current processes before making recommendations. This entails in-depth digging and information gathering in order to map out on paper what a company is currently doing. Throughout this process, he or she should be identifying and documenting the greatest pains and largest bottlenecks for every process. With a complete understanding, the discussion on potential changes can take place from an objective point of view.
The analysis’s most important part is the written assessment, which maps a more streamlined process and the steps a company must take to reach its ideal efficiency level.
WHITE PAPERS: For more ideas on how to increase business efficiency.
Nano Zegarra is a director, Imaging Solutions Division, at Blue Technologies. Reach him at (216) 271-4800, ext. 2260 or nzegarra@BTOhio.com.
Insights Technology is brought to you by Blue Technologies
It’s tempting to always want the latest technology for your business, but it’s more important to determine what you actually need in a Web hosting service before rushing after the flavor of the moment.
“Cloud service is the way the market is going because it’s efficient and effective. But it doesn’t make sense to push everyone to the cloud. A local pizza shop that has only 1,000 visitors to its site each month could go with a $4 per month hosting package on a shared server that will fit their needs very well and they’ll be very happy with it,” says Ryan Niddel, CEO of Brain Host.
Smart Business spoke with Niddel about what to consider when selecting a Web hosting service.
What’s the first step a business should take when shopping for a Web hosting service?
The first step is to research the type of hosting services available, and then evaluate your needs. Hosting services are predicated on a few key performance indicators from your site’s traffic: the number of visitors, the bandwidth necessary to accommodate the amount of traffic on the site and your anticipated growth plans for the site. Choose a hosting solution that reflects your company’s goals.
What hosting options are available, and how do you know which is right for your business?
The focus is on need, but your budget is always a consideration. To host a small business site for a mom-and-pop pizza store, you could comfortably utilize a shared hosting environment for $4 to $15 a month.
From there, you jump up to a virtual private server (VPS) solution, which is having a piece of a server configured only for you and your business. It’s as if you’re the sole owner of a quarter of a box and you can do whatever you want with it — you own all the bandwidth and all the metrics.
Then you can upgrade to a dedicated server — basically the entire box. It’s ideal for larger, traffic-heavy sites or for someone who wants to segment out their own box and resell pieces of it.
Finally, there’s the environment where much of the world is headed, which is the cloud. It’s fully scalable and accessible in real-time, so the amount of bandwidth you need can actually be adjusted at any given point throughout the day, week or month. You pay only for what you use — no more and no less.
In a VPS situation, if you’re using more service than you purchased, it can take several days or even several weeks to increase the amount of traffic you can send to your site. Cloud hosting allows you to simply turn a virtual knob on a screen, and all of a sudden, you have all the bandwidth you need.
How do you know which Web hosting service is going to have less downtime?
Everyone providing a Web hosting service is going to promise you the world and it’s going to be tough to for them to deliver it. The best way to know for sure is to ask where their servers are located and what contingency plan is in place when problems arise.
You want someone with a clear plan and a cascading effect. If the main servers on the Eastern Seaboard go down, the hosting company should be able to recognize that and then quickly switch to an alternate server. Or in the event that there is a power outage, the minute that power goes out, a backup generator or another server should instantly kick back on in another part of the world, leaving you with only a few seconds of interrupted service. It should be an automated process, rather than one that requires people to monitor the servers and physically flip switches behind the scenes.
The red flag for a Web host is lack of transparency. If they refuse tell you what they do and how they do it, then it will difficult to believe that they will be able to deliver on all that they are promising.
Ryan Niddel is the CEO of Brain Host. Reach him at (419) 631-1270 or firstname.lastname@example.org.
Insights Internet is brought to you by Brain Host
Having a driver training or fleet safety program is likely something your insurance company already has on its radar. Companies with five or more vehicles and a history of claims could be required to complete the insurance company’s fleet seminar or safe driving training.
But even if your company has a good driving record, some type of driver safety class and/or additional training benefits your business directly, as well as the insurance company.
“It does have an impact on your rates, only because if you do implement a fleet training seminar, each year or every other year, you will start to see an improvement in your rates because it’s less likely that you’re going to have an accident,” says Marc McTeague, president of Best Hoovler McTeague Insurance Services, a member of SeibertKeck.
Smart Business spoke with McTeague about the importance of driver training and steps to consider taking that could help you maintain a motor vehicle safety program in your workplace.
What’s the first step to driver safety for business owners?
Business auto happens to be one of the bigger exposures to a business because, if there’s an accident, depending on injuries, it can be a pretty significant. So first, you want to start with employee drivers who have a good driving record.
If job candidates are applying for a position that requires them to drive, you can require a check of their motor vehicle report to make sure they are acceptable. Insurance carriers can provide you with what they recommend to be acceptable. Of course, if their record were clear, that person would be a good choice.
What are some conditions that affect auto rates or how much training employees need?
A number of things affect the underwriting, such as the radius of operation — a long distance radius of 200 or more miles could mean a higher rate. Other considerations can depend on the size and weight of the vehicles.
Often companies don’t have a choice with what kind or how much training employees need. Many insurance companies provide it through their loss control department at no cost. A loss control engineer may require drivers to attend a two- to three-hour class and take a test, or just listen to a seminar.
What, then, can employers do to create and maintain a motor vehicle safety program in the workplace?
Having formalized vehicle maintenance and a safe driving program of some kind are must-have risk management tools. However, some employers may feel reluctant to institute them because of the amount of time to set them up in their office. The idea is that improving driver training and fleet safety programs only can help your company, as the business auto exposure is lowered.
Some best practices that could help are:
- Safety policy statement indicating that the company has established a fleet safety policy to emphasize a commitment to the safety of its employee drivers and the general public.
- Seat belt use to reduce the severity of injuries.
- Restrictions on personal vehicles for employees using a personal auto for company use.
- Driver selection and qualification, including application for employment, reference checks, motor vehicle report investigations and an annual review of driving records.
- Vehicle inspection and maintenance.
- Post notices and signs in your building and in the yard reminding drivers to be safe and maintain their vehicle.
- Driver training annually, either online or conducted by a loss control engineer.
- Accident reporting and recordkeeping.
Keep up with the latest insurance news and how your company could be impacted by signing up for SeibertKeck's newsletter.
Marc McTeague is the president of Best Hoovler McTeague Insurance Services, a member of SeibertKeck. Reach him at (614) 246-RISK or email@example.com.
Insights Business Insurance is brought to you by SeibertKeck
Over the past few years, many employers in Ohio have been looking at the Group Retrospective Program implemented in 2009 by the Ohio Bureau of Workers’ Compensation (BWC) as another option to garner savings when it comes to their workers’ compensation premium. Enrollment numbers have doubled each year, especially with employers that are of medium size and debit-rated by the BWC.
“If you are an employer in Ohio who has some claims in your experience — as accidents will happen — but also has a solid safety program in place, Group Retrospective Rating may be an option. Organizations that do not qualify for a Group Rating program or are seeing little savings from this program should consider Group Retrospective Rating as an alternative,” says Heather Vogus, vice president at CompManagement, Inc.
Group Retrospective Rating enrollment for private employers ends April 30 for the 2013 policy year.
What is Group Retrospective Rating?
Group Retrospective Rating is a performance-based incentive program designed to recover a portion of premiums for employers that reduce injury rates and lower associated claims costs. It is similar in concept to Group Rating, as companies are grouped together to be rated as if the group was one big company. However, with this program, companies continue to pay their own individual premium but have the opportunity to receive retrospective premium adjustments, such as refunds or assessments, at the end of each of the three evaluation periods performed by the BWC.
How are groups evaluated by the BWC?
Three evaluations are performed by the BWC at 12, 24 and 36 months after the end of the policy year. At the end of each period, the BWC looks at the expected losses of the group and compares those to the actual losses to calculate the group’s Retrospective Premium. If the premium calculated is less than the group’s total Standard Premium, the participants receive a refund for that period. However, if the premium is greater, an assessment will be levied by the BWC, but each group limits the maximum assessment by selecting a premium cap that can be factored into your budget so that your organization is prepared. Before entering a program, be sure to have a feasibility study created to ensure this program fits the risk tolerance of your organization and has the ability to garner appropriate savings.
Why should my organization participate?
If your organization is committed to improving workplace safety and accident prevention, as well as taking action to reduce the frequency and severity of accidents involving your employees, this program has the ability to attain premium savings to boost your bottom line. The BWC has just released statistics showing that the 2009 private employer Group Retrospective Rating program has refunded a grand total of $12.4 million to date, for an average of $33,940 per employer.
How is the Group Retrospective savings projection calculated?
First, the overall group premium is calculated. As an example, suppose the Standard Premium for the group is $4 million and the Minimum Premium, assuming 25 percent, is $1 million. Add Developed Losses, which is incurred losses multiplied by the BWC developmental factor of $1.4 million, and that equals the Retrospective Premium — the minimum premium plus developed losses — to give you $2.4 million.
The Group Retrospective Refund, which is the Standard Premium minus Retrospective Premium, is $1.6 million, and the Estimated Refund Percentage is 40 percent.
Using the estimated refund percentage of 40 percent from the group example above, a mid-sized service company, assuming a payroll of $1 million, may expect:
• Individual Premiums of $62,500
• Group Retrospective Rating Premiums of $37,500
• Group Retrospective Rating Savings of $25,000.
Savings reflected above do not include the additional savings that can be realized by also participating in programs compatible with Group Retrospective Rating such as Destination Excellence Go Green and Safety Council (participation rebate).
Heather Vogus is vice president at CompManagement, Inc. Reach her at (800) 825-6755, ext. 65440 or firstname.lastname@example.org.
Insights Workers’ Compensation is brought to you by CompManagement, Inc.
(Numbers in parentheses are 2012 rankings.)
When you look over this year’s Power 100 list, there are 10 new faces, 90 familiar faces and a good bit of movement. That’s not to say that the Smart Business Columbus editors could only find 10 rising stars in the power landscape, but the stable of influential leaders of Central Ohio had a full year of ups and some downs, some wins and losses, and a general sense that economic conditions are improving.
As the years go on, perhaps most would rather forget they are aging, but not so with cities. Columbusmarked its 200th birthday in 2012. Ty Marsh headed the planning committee forColumbus’ party, which included exhibitions and educational programs honored the city’s founding as well as more than 40 events, including the “Red, White and Boom” fireworks celebration.
Eric Fingerhut, already well-known in Greater Cleveland as a legislator as well as chancellor of the Ohio Board of Regents, is now helping a train a new crop of science and technology leaders as vice president, education and STEM learning, for the Battelle Memorial Institute.
New addition Tom Lennox is the founder of theColumbus- based nonprofit organization that plans and promotes an annual bike tour of the same name, Pelatonia, which sends all of its proceeds to The Ohio State University Comprehensive Cancer Center-James Cancer Hospital and Solove Research Institute.
As for politicians new to the list, we add one — Andrew Ginther, president of Columbus City Council, who has worked closely with Mayor Michael Coleman to bolsterColumbus’ image with tourists and conventions. He’s chaired council’s finance and economic development committee and supports building safe and strong neighborhoods, too.
Many of the other influential leaders have also been busy in 2012 creating new jobs, growing their businesses and making positive contributions to Central Ohio. They’ve not been standing still. They’ll be in their roles until it is time for the changing of the guard. And that’s part of the evolving landscape the editors hope you will see as you look at the most influential business, civic and political leaders for 2013.
1. Les Wexner
chairman and CEO, Limited Brands Inc. (1)
Wexner will mark an impressive milepost in 2013 — his 50th year of running The Limited. From opening his first Limited store in 1963 in the Kingsdale Shopping Center in Upper Arlington with first-year sales of $160,000, to leading what today has become a $10 billion business, Wexner, 75, is enthusiastic as ever about growing his business and philanthropy efforts. In recognition of a $100 million pledge from his family and the Limited Brands Foundation, The Ohio State University renamed the Wexner Medical Center in his honor. This was the largest such single gift the university had ever received.
Wexner announced in June that he was stepping down as a trustee at OSU after serving 18 years, including several years as chairman of the board.
2. John F. Wolfe
publisher, Columbus Dispatch; chairman and CEO, Dispatch Publishing Co. (3)
Wolfe was given a special recognition award in September from the Associated Press Society of Ohio for “exemplary service to print journalism.” Given to “those who surpass their peers in their dedication and accomplishments,” the honor adds to the Dispatch’s influence on delivering the news. The newspaper was named best newspaper among Ohio’s largest papers and Dispatch.com was named the best website. Dispatch staffers won 39 other awards in the annual AP competition honoring work done in 2011.
3. Michael Coleman
mayor, Columbus (2)
When a New York Times Magazine article in September detailed the economic recovery steps that Ohio has been taking, the author noted that Coleman had been mayor for 12 years and “can probably keep the job for life if he wants to.” But that’s just one reason why he tops our list this year.
Coleman continues his efforts to improve the economic strength of Central Ohio and played an important role in ending the gridlock that stalled the Hollywood Casino Columbus project.
He also created a new taxpayer-funded nonprofit development group, the Columbus Next Generation Development Corp., to encourage development in the city’s most needy areas. A similar group folded three years ago after being $4 million in debt. Not to be left out, the Columbus City Schools also received attention from Coleman. He announced an effort to assess and improve the schools and named former Ohio Board of Regents Chancellor Eric Fingerhut to advise the city in the program.
4. John Kasich
governor, Ohio (5)
From May to July, Ohio added more jobs than every state but California. In just two years in office, Kasich has helped create more than 120,000 new jobs in the state. It’s all part of a gradual turnaround fueled by several factors, including Kasich’s pro-business policies. Kasich gave Mark Kvamme and JobsOhio credit for the 120,000 jobs, but that claim has been clouded by questions of constitutionality that have held up JobsOhio’s deal with the state for liquor department profits as a dedicated source of spending money for the next 25 years. Kasich has actively pursued various revenue streams for the state, including leasing the Ohio Turnpike. He also supports the use of compressed natural gas in state vehicles to create a market for fuel that energy companies are starting to extract from Ohio’s Utica shale.
5. Steve Rasmussen
CEO, Nationwide Mutual Insurance Co. (4)
Nationwide spent much of 2012 recovering from the $582 million lost in 2011 on storm claims and investments, but it was able to make a major acquisition — Harleysville Mutual Insurance Co. and Harleysville Group Inc., an $834 million deal.
Rasmussen says the transaction sets Nationwide apart from the competition as a top independent agency partner in the United States while maintaining its strong commitment to agency partners. Rasmussen and his wife, Cindy, were named co-chairs for the 2012 United Way of Central Ohio campaign, which has a goal of raising $52.55 million.
6. Ron Pizzuti
chairman and CEO, The Pizzuti Cos. (6)
A collection of contemporary art owned by Pizzuti is being housed in a new 20,000-square-foot building on North Park Street. But that’s not all Pizzuti, who was ranked by ARTnews magazine as among the world’s top 200 art collectors, has in mind for the Short North site. Construction has begun for a new public parking garage, Class A office building and boutique hotel, to be called The Joseph.
7. E. Gordon Gee
president, The Ohio State University (7)
Called “Ohio’s best politician” by Gov. Kasich, Gee, finds himself involved in yet another effort — to develop a new funding formula for the state’s colleges and universities. Gee was also reappointed to the board of directors for JobsOhio, the Kasich administration’s economic development arm. But Gee, 68, came under fire as Ohio State has spent $64,000 since 2007 on bow ties, bow tie cookies and O-H and bow tie pins for Gee and others to distribute as was revealed in a Dayton Daily News story. In his defense, supporters said university presidents, such as Gee, should spend more time and energy fundraising to compensate for the decline in government support for higher education.
8. Don Casto
partner, Casto (8)
As one of the investors in improvements to LeVeque Tower, Casto received $4 million in July in property-tax breaks for the location to continue over the next 10 years, with an additional $2 million for streetscape improvements around the tower. This includes areas on Broad Street, Front Street and the adjacent alleys. The project also received $5 million worth of Ohio Historic Preservation Tax Credits through the Ohio Department of Development. Casto also began work on Secur-It building in downtown’s RiverSouth district after several years of speculation on the former Adler Building’s future.
9. Tanny Crane
president and CEO, Crane Group (9)
Crane, noted for her support and encouragement of the Columbus community, gave $1 million to the Southern Gateway neighborhood for revitalization and redevelopment. The contribution, in recognition of the plastic company’s 65th anniversary, will help renovate the closed Reeb Elementary School into a neighborhood center, which will offer social programming and house the South Side Learning Center. Earlier in the fall, Crane sold one of its biggest companies, its TimberTech decking division, to Scranton, Pa.-based CPG International Inc.
10. Dr. Steve Allen
CEO, Nationwide Children’s Hospital (17)
Nationwide Children’s Hospital celebrated the opening of its new $430 million, 293-bed inpatient hospital, the center of its massive expansion project, with a black tie gala that raised $3.8 million for pediatric research, but that wasn’t the only news last year. Under the direction of Allen, the hospital was listed on U.S. News & World Report’s annual honor roll for the first time in its history, recognized as one of the nation’s best pediatric centers. The hospital ranked eighth on this prestigious list. Nationwide Children’s also made the magazine’s overall best hospitals list, marking the seventh year in a row on that list.
11. Steve Steinour
chairman, president and CEO, Huntington Bancshares Inc. (11)
Steinour, a cheerleader for Central Ohio’s recent recovery from the recession, touted the region’s successes on CNBC and Bloomberg TV — and he didn’t have to look far for proof. Huntington racked up significant gains in 2012. Huntington is seeing its strategy to attract new customers and get them into several bank products at once pay off. The bank has committed $1 million over the next three years to help the Columbus Urban League energize economic growth and create jobs in Columbus’ urban core.
12. David Blom
president and CEO, OhioHealth (13)
Blom’s $3.02 million in deferred compensation for 2012, along with base salary and benefits topped the $2.3 million earned by Dr. Delos “Toby” Cosgrove, CEO of the Cleveland Clinic. OhioHealth noted the figure won’t be recurring, but it’s an example of Blom’s clout in the region and his ability to meet performance targets. In April, OhioHealth and the Ohio University Heritage College of Osteopathic Medicine signed an agreement for OhioHealth to partner with Heritage College at a new Dublin extension campus.
13. Larry James
partner, Crabbe, Brown & James (12)
James, fresh off his defense of OSU quarterback Terrelle Pryor for NCAA violations, helped defend linebacker Storm Klein on misdemeanor domestic violence and assault charges. Klein pleaded guilty to a lesser charge of disorderly conduct, was put on 18 months’ probation and was suspended for two games. The alleged victim recanted her story, and after Klein’s guilty plea, coach Urban Meyer reinstated him to the team. Larry and his wife, Donna, received the prestigious American Red Cross Humanitarian of the Year Award. He also received the Distinguished Alumni Award by Cleveland State University, Cleveland-Marshall College of Law. James was also selected by the King Arts Complex as one of the 24 Living Legends in Central Ohio.
14. Alex Shumate
managing partner, Squire, Sanders and Dempsey LLC (10)
Gov. Kasich appointed Shumate in June to serve the remainder of the term of Les Wexner, who had resigned from the board of trustees at Ohio State. Shumate served previously on the board from 1989-1998 and from 2006-2012, including a term as chairman of the board from 1997-98 and as vice chairman from 2011-2012. Shumate has been consistently selected by his peers for the annual Best Lawyers in America listing and as an Ohio Super Lawyer.
15. Jay Schottenstein
chairman, Schottenstein Management, American Eagle, Retail Ventures, DSW (16)
Schottenstein, chairman of American Eagle Outfitters, took over as executive chairman of the company in 2012 to devote time to groom its new CEO, Robert Hanson. For his work with Hanson, he received an annual base salary of $500,000, performance incentives potentially worth up to $1 million and additional company stock. Schottenstein has been chairman since 1992 and had been CEO for 10 years. A Los Angeles real estate investor with ties to Columbus purchased a large piece of Schottenstein Property Group’s industrial portfolio in Central Ohio. Hackman Capital bought 12 flex office-warehouse properties and 32 warehouse and distribution centers.
16. Curtis Moody
president and CEO, Moody-Nolan Inc. (20)
Moody-Nolan clinched a big win when it secured a contract to design the expansion of CenturyLink’s headquarters in Monroe, La. The $60 million project will be designed at Moody-Nolan’s facilities in Columbus and calls for a technology center, parking garage and cafeteria. Among other recent additions to the firm’s portfolio are Columbus Commons, the Downtown Hilton and the 17-story cancer and critical-care tower that, once completed, will anchor Ohio State University’s Wexner Medical Center as the tallest building on campus.
17. Donna James
managing director, Lardon and Associates LLC (14)
The Center for Healthy Families, which James founded in 2007, marked its fifth year in operation. As a former teen parent herself, James became a Fortune 500 corporate executive, a director for five corporate boards and a leader in the Central Ohio community. She continues to chair the National Women’s Business Council to which President Obama appointed her.
18. John P. Beavers
partner, Bricker & Eckler (15)
Beavers specializes in counseling and representing governing boards and executives, and he wrote an article titled “A Chronology Showing the Penn State Board of Trustees Acted Appropriately,” a review of the steps taken by the school’s board following allegations of criminal sexual misconduct.
19. Curt Loveland
partner, Porter Wright Morris & Arthur LLP (18)
Loveland penned an article titled, “JOBS Act: New Law Facilitates Raising Capital,” a review of how the new law makes significant changes to how businesses can raise capital. He has been recognized in The Best Lawyers in America in the area of corporate law for more than 10 consecutive years and in Chambers USA in the area of corporate law/M&A.
20. Jeffrey Wadsworth
president and CEO, Battelle Memorial Institute (28)
In June, Wadsworth won the 2013 Acta Materialia Inc. Materials and Society Award, which he will receive in March. Wadsworth has authored or co-authored nearly 300 scientific papers and one book, has been granted four U.S. patents and has received numerous awards.
21. Abigail Wexner
chair, KidsOhio.org, Family Violence Coalition at Nationwide Children’s Hospital (44)
As Wexner concludes her seven-year stint as chairwoman of the board of trustees at Nationwide Children’s Hospital, she can look back on a remarkable period of progress. Nationwide Children’s has appeared on U.S. News & World Report’s list of America’s Best Hospitals every year since 2006 and for 2012-13 was named among the top 50 in 10 different specialties. With the June opening of a new state-of-the-art, 12-story hospital, Wexner now will turn the reins over to Alex Fischer, president and CEO of the Columbus Partnership and a Nationwide Children’s board member since 2011.
22. Michael Fiorile
president and COO, The Dispatch Printing Co. (21)
Broadcasting & Cable named Fiorile the 2012 Broadcaster of the Year. He was also named to the 2012 governing committee for the Columbus Foundation
23. Dr. Steven G. Gabbe
CEO, OSU Medical Center (22)
OSU Medical Center conducted research that showed the injection of a tiny capsule containing heat-generating cells into the abdomens of mice led those animals to burn abdominal fat and initially lose about 20 percent of belly fat after 80 days of treatment.
24. Doug Kridler
president and CEO, The Columbus Foundation (32)
Limited Brands gifted $163.4 million to The Columbus Foundation in September. The donation is believed to be the largest financial gift to a 501(c)(3) in Ohio history. Giving to the foundation reached an all-time high in 2011, with more than $249 million donated to new and existing funds and supporting donations.
25. Ty Marsh
chairman, Columbus200 (19)
Marsh left his post in 2010 as CEO of the Columbus Chamber of Commerce to head the planning committee for Columbus’ bicentennial birthday bash. More than 40 events, exhibitions and educational programs honored the city’s founding. He’s also owner of Ty Marsh Associates, a consulting firm focused on economic development.
26. Roger Geiger
Ohio executive director, National Federation of Independent Business (35)
Recent NFIB legislative victories in Ohio include the “Right to Cure” House Bill 275, legislation that allows a business to make an offer to a consumer who has filed a consumer sales practices act (CSPA) lawsuit against a business for a product or service that did not meet the expectation of the consumer, and also Senate Bill 202, the Trespasser Liability Act, which codifies Ohio’s long-existing common law protection afforded to private property owners.
27. Boyce Safford III
director, Columbus Department of Development (36)
With support from Safford, Columbus Mayor Michael Coleman approved forming the Columbus Next Generation Development Corp., a nonprofit development group aimed at developing some of the poorest areas of the city.
28. Michael Dalby
president of Columbus Chamber of Commerce (38)
The chamber is placing more emphasis on the services and expertise that it can provide to businesses, Dalby says. Under his leadership, the Columbus Chamber has transformed into a business development and advocacy organization focused on expanding and retaining existing businesses.
29. James Malz
president of Columbus market, JPMorgan Chase & Co. (46)
Chase, the region’s largest private-sector employer, plans to add 350 or more employees in Central Ohio during the next five years. To accommodate its employment growth, the firm will invest more than $18 million to refurbish leased office space at two Polaris Parkway locations. When this new wave of hiring is complete, Chase will have added more than 6,000 new jobs and a million square feet of real estate in Central Ohio since its 2004 merger of Bank One and JPMorgan Chase. Last year alone, Chase added about 2,500 jobs in Central Ohio.
30. David Milenthal
co-chairman, Milenthal-DelGrosso LLC (43)
Milenthal-DelGrosso was the local sponsor for American City Business Journals’ first annual Social Madness challenge, hosted locally by Columbus Business First and sponsorsed nationally by Capital One. The company took top honors in the eHealthcare Leadership Awards.
31. Mary Taylor
Lieutenant governor, Ohio (56)
Taylor has been working to improve job creation in Ohio through her role leading CSI Ohio, the “Common Sense Initiative,” to reform Ohio’s regulatory policies. She is also serving as director of the Ohio Department of Insurance. The hope is that these two assignments provide an effective launching pad to make Ohio a friendly state for creating jobs and new business.
32. Alex Fischer
president and CEO, Columbus Partnership (64)
As a leader of the Columbus 2020 economic development initiative, Fischer has already helped the organization exceed its five-year, $30-million-fundraising goal to have $30.2 million pledged. The money will be used to fund economic development efforts and comes from partnership members and 125 new investors.
He was an integral part of a two-year plan to save the NHL Columbus Blue Jackets this year. In 2012, he succeeded Abigail Wexner as the chairman of the board of Nationwide Children’s Hospital.
33. Jordan Miller Jr.
president and CEO, Fifth Third Bank, Central Ohio (55)
Miller helped Fifth Third Bank present two $50,000 checks. One was to Janet Jackson, president and CEO of United Way of Central Ohio, to fund The Neighborhood Leadership Academy. The other was presented to Homeport Housing Advisory Center to help support Homeport’s community life programs.
34. Rob Portman
U.S. senator, Ohio (25)
Portman introduced a bipartisan bill with Sen. Sherrod Brown aimed at protecting the historic integrity of the village of Zoar in Tuscarawas County as the U.S. Army Corps of Engineers studies ways to manage the village’s aging levee. Portman also actively supported the failed campaign of Mitt Romney throughout 2012.
35. Peter Geier
CEO, OSU Health System; COO,OSU Wexner Medical Center (24)
The center has consistently been ranked one of America’s best hospitals. Ohio State’s College of Medicine ranked 14th in the country on the 2013 U.S. News & World Report list of America’s Best Graduate Schools.
36. Linda Heasley
president and CEO, The Limited (27)
In April, Heasley delivered a lecture to students at the Savannah College of Art and Design as part of the college’s “SCAD Style” annual event.
37. John P. McConnell
chairman and CEO, Worthington Industries Inc.; majority owner, Columbus Blue Jackets (29)
Worthington Industries finished its fiscal year with flat profit and an increase in sales. Worthington reported profit of $115.6 million for the fiscal year that ended in May, up from $115.1 million, and sales of $2.5 billion, up from $2.4 billion. The Blue Jackets finished the 2011-12 campaign with a 29-46-7 record and their third consecutive last-place finish in the NHL’s Central Division.
38. John B. Gerlach Jr.
chairman, president and CEO, Lancaster Colony Corp. (34)
Lancaster Colony reported $1.13 billion in net sales for fiscal 2012, a 4 percent increase over fiscal 2011.
39. Kurt Tunnell
managing partner, Bricker & Eckler LLP (45)
In late 2011, Tunnell received the “Champion of Diversity Legal Award” from the National Diversity Council. As managing partner, Tunnell has played a key role in continuing the tradition of an organization that has a strong history of groundbreaking diversity.
40. Russell Gertmenian
managing partner, Vorys, Sater, Seymour and Pease LLP (30)
Gertmenian, now in his fifth year as managing partner of the firm, was named to 2013 Best Lawyers in America list in corporate compliance law and corporate governance law.
41. Melissa Ingwersen
Central Ohio District President, Key Bank (23)
Ingwersen has been a member of the Columbus Partnership since 2004. The Columbus Partnership is a nonprofit, membership-based CEO organization with the primary goal to improve the economic vitality of the Columbus region. She has served on community boards and organizations, including the YWCA of Columbus, the Columbus Chamber of Commerce, Franklin University, the OSU Health Plan board and the Capitol South Urban Redevelopment Corp. board.
42. Jane Grote Abell
chair, Donatos Pizzeria LLC (52)
The Grote family made a $1 million contribution to seed the rehabilitation initiative of the Southern Gateway neighborhood’s Reeb Elementary School, which will offer social programming and house the South Side Learning Center.
43. Maureen O’Connor
chief justice, Ohio Supreme Court (33)
In a 4-3 vote, the Ohio Supreme Court voted to throw out the murder conviction of Toneisha Gunnell of Columbus, on the basis that she was unconstitutionally subjected to double jeopardy due to an improperly declared mistrial.
44. Tom Lennox
founder and CEO, Pelotonia (new)
The grassroots organization was founded in 2008 with the objective of funding cancer research. It sponsors a three-day bicycle riding “experience” that in its first four years has raised more than $42 million. All the proceeds go to The Ohio State University Comprehensive Cancer Center-James Cancer Hospital and Solove Research Institute.
45. Elaine Roberts
president and CEO, Port Columbus International Airport, Columbus Regional Airport Authority (48)
Port Columbus partnered with Arconas to create power units that have been retrofitted into airport seating. Additionally, more than 40 recently installed workstations provide convenient electrical and electronic connections for passengers. Port Columbus became one of the first airports in the U.S. to install PowerMats, which are wireless charging docks for electronic devices.
46. Andrew J. Ginther
council president, Columbus (new)
Ginther is working closely with Mayor Michael Coleman to bolster Columbus’ image with tourists and conventions. He’s been able to bring different groups to the table to talk about solutions that can help the city.
47. Jack Ruscilli
chairman, Ruscilli Construction Co. Inc. (40)
Ruscilli associates participated in the 2012 Komen Columbus Race for the Cure in downtown Columbus raising $1,000 for cancer research. Three bowling teams from the company raised more than $5,000 for the 2012 Bowl for Kids’ Sake event, which is the largest and most important annual fundraiser for Big Brothers Big Sisters of Central Ohio.
48. Gene Smith
associate vice president and director of athletics, The Ohio State University (41)
Smith will serve as a member of the NCAA Division I Administration Cabinet through July 1, 2014. The group oversees and recommends membership to NCAA committees. Smith is active in the Columbus community and is a member of the board of the YMCA of Central Ohio and the Boys and Girls Club of Greater Columbus and the governing board of trustees of the Lincoln Theater Association. He also is active with the Bell Center for African-American males on Ohio State’s campus, where he sponsors a mentoring program called Team Smith. On the athletic front, the hiring of Urban Meyer paved the way to a perfect 12-0 season for the football team, a great season even without a bowl berth.
49. Nancy Kramer
founder, chairman and chief culture officer, Resource Interactive (49)
The trade publication Advertising Age named Kramer one of the 100 most influential women in advertising.
50. Michael Gonsiorowski
Central Ohio regional president, PNC Financial Services Group Inc. (37)
PNC announced in December that the bank would contribute another $1 million to help boost the arts in Central Ohio. Grant proposals for $20,000 or more were accepted from qualified arts organizations with the next round of grants set to be announced in June.
51. Michelle Kerr
co-founder, chairman and president, Oxford Consulting Group Inc. (57)
Oxford was named to the Inc. 5,000 list of fastest-growing companies in 2012. And the Columbus Chapter of the National Association for Women Business Owners recognized Kerr as a finalist for the prestigious 2012 Visionary Awards.
52. Bill Ingram
CEO, White Castle Systems Inc. (58)
Ingram and his wife, Marci, recently announced a $10 million pledge to Ohio State and Nationwide Children’s Hospital to establish the Marci and Bill Ingram Comprehensive Center for Autism Spectrum Disorders. The Ingram-White Castle Foundation has also contributed $1.25 million in each of the last four years to other charitable causes in the region. On the business front, the hamburger chain announced plans to build a new frozen-food facility creating 100 permanent jobs in Vandalia.
53. Tom Katzenmeyer
senior vice president of university communications, The Ohio State University (new)
In addition to his work keeping the public informed about what’s happening at OSU, Katzenmeyer serves as chair of the city’s funding review advisory committee. He’s been another key player in the effort to drive growth throughout Columbus and is also a vice chair for the Mid-Ohio Foodbank.
54. Dwight Smith
founder and CEO, Sophisticated Systems Ltd. (51)
A 2012 Junior Achievement Laureate, his company recently bought Square One Technology Solutions. Square One provides managed services, virtualization and information security services for organizations in the private and public sectors throughout Central Ohio.
55. Emil Brolick
president and CEO, Wendy’s Co. (65)
The company has dramatically transformed its world headquarters and restaurant support center. After construction on a $17 million project is completed in early 2013, the Dublin campus will house more than 600 employees. The company also renovated the largest office building on campus and is constructing a new 75,000-square-foot office building and conference center, named for Wendy’s founder Dave Thomas. Wendy’s is also in the midst of a comprehensive transformation to contemporize the brand and dramatically improve the customer experience. Consumers are responding, as evidenced by five consecutive quarters of positive same-store sales.
56. Denny Griffith
president, Columbus College of Art & Design (66)
The college now has an enrollment of more than 1,300 students from 40 states and 35 foreign countries and a 12-1 student to faculty ratio.
Griffith has also maintained a vigorous commitment to his work as an artist. His work has been included in more than 90 group and solo exhibitions domestically and abroad. He’s part of the collections at such public institutions as The Butler Institute of American Art, the Columbus Museum of Art, the Columbus Metropolitan Library and the China Academy of Art.
57. Brian Ellis
president and COO, Nationwide Realty Investors Ltd. (67)
In September, Nationwide announced it would construct a new office building near Nationwide Arena, which will house 1,000 employees whom the company plans to relocate downtown.
58. Sandra Harbrecht
president and CEO, Paul Werth Associates (68)
Harbrecht continues to add to her extensive community involvement resume, which includes a position on the dean’s advisory council for the Fisher College of Business at Ohio State.
59. Matthew Kallner
attorney, Law Offices of Matthew G. Kallner (26)
Kallner still serves on the board for the Center for Healthy Families. He also serves on the board of directors for the Jeannie B. McCoy Community Center for the Arts in New Albany.
60. Eric Fingerhut
corporate vice president, education and STEM learning, Battelle Memorial Institute (new)
The former state senator from Greater Cleveland is making a concerted effort to improve education policy in Columbus. He served four years as head of the Ohio Board of Regents and is now working to inspire and train the next generation of science and technology leaders.
61. Robert Weiler Sr.
chairman, The Robert Weiler Co. (53)
Weiler is serving a three-year term on the board of trustees for the Central Ohio Transit Authority until 2014. He remains on the board of Ohio Capital Corp. for Housing as its secretary
62. Nick Akins
president and CEO, American Electric Power (new)
Akins became the sixth CEO in the company’s history in November 2011, replacing the retired Michael Morris. He serves on a number of industry-related boards, as well as boards for the Mid-Ohio Foodbank, the Greater Columbus Arts Council and the Wexner Center for the Arts.
63. Cindy Hilsheimer
founder and managing principal, BeecherHill (new)
The executive search firm changed its name this year from SC Search Consultants to BeecherHill. Hilsheimer is very involved in Pelotonia and also serves as a member of the board for the Columbus Metropolitan Library.
64. Matt Habash
president and CEO, Mid-Ohio Foodbank (new)
The former Columbus city councilman presides over a network of more than 550 member agencies, including food pantries, soup kitchens and shelters. Mid-Ohio Foodbank handles more than 40 million pounds of food each year and provides more than 100,000 meals every day to the hungry in Central Ohio.
65. Cameron Mitchell
founder and president, Cameron Mitchell Restaurants LLC (73)
In October, Cameron Mitchell Catering partnered with the Memorial Tournament to serve as the exclusive on-course hospitality caterer for the prestigious tournament hosted by golfing legend Jack Nicklaus.
66. Joel Pizzuti
president, The Pizzuti Cos. (77)
A 1.4 million-square-foot business park recently opened in New Albany, and The Pizzuti Cos. built three of the park’s seven buildings. The company also announced a $59 million Pizzuti project in the Short North that includes an 11-story, 135-room boutique hotel.
67. Sheri Tackett
founder and president, Delta Energy LLC (81)
Delta Energy ranked first in the Top 100 Woman-Owned Businesses in America, Top 100 Diversity Owned Businesses in Ohio and Top 100 Privately-held Businesses in Ohio by DiversityBusiness.com. She was also recently named to the 2012 class of the Enterprising Women of the Year by Enterprising Women magazine.
68. Beatrice Wolper
co-founder and partner, Emens & Wolper Law Firm LPA (54)
Wolper serves as the Ohio president for the International Women’s Forum and serves as a director of TB Investment Properties and Insight Bank. She is on the legal advisory board of the Columbus Foundation and a member of Central Ohio Planned Giving.
69. Michelle Heritage
executive director, Community Shelter Board (new)
She has been featured as one of the 12 Women You Should Know in Columbus and provides visible leadership in the effort to end homelessness. She serves on local, state and national boards for human services, diversity, homelessness and community research and is a key strategist in the effort to improve life in Central Ohio.
70. David Harrison
president, Columbus State Community College (70)
After several years of solid growth, the Columbus Dispatch reported that enrollment at Columbus State Community College had dropped by 16 percent last fall. Officials are blaming the enrollment decrease on the switch to semesters. More students are taking fewer credit hours, a factor that, combined with the drop in enrollment, could result in as much as a $15 million budget shortfall.
71. Janet Jackson
president and CEO, United Way of Central Ohio (75)
The United Way of Central Ohio plans to reduce funding for education programs, according to the Columbus Dispatch. Education programs make up the biggest share of its grantees, but funding would be reduced by 10 percent next year as the agency aims to stabilize allocations and make more money available for broader community work.
72. Guy Worley
president and CEO, Columbus Downtown Development Corp. and Capital South Community Urban Redevelopment Corp. (79)
Worley has been named to a new 24-member Town and Gown Advisory Committee for the Arts. He’s also playing a key role in reshaping downtown Columbus through a number of projects that are in the works going into 2013.
73. Kenny McDonald
senior vice president, Columbus Partnership; chief economic officer, Columbus2020 (85)
McDonald spoke last summer about some of the progress that has been made creating jobs in Central Ohio. Columbus 2020 has a goal of adding 150,000 net new jobs by 2020, along with increasing personal per capita income by 30 percent and adding $8 billion of capital investment.
74. Barbara Kunz
president, Health and Life Sciences Global Business, Battelle Memorial Institute (84)
In September, Battelle unveiled a new lab that allows researchers to observe and evaluate how real-life patients and clinicians both use and interact with medical devices. The User Research Lab (uLab) is located at Battelle’s Columbus headquarters, next to its medical device development building. The uLab allows researchers to conduct usability studies, an activity that has become increasingly critical to medical device and pharmaceutical manufacturers as they launch new products.
75. Neil Mortine
president and CEO, Fahlgren Mortine (74)
For the second year in a row, Bulldog Reporter, a national news source for the public relations and communications industry, named Fahlgren Mortine its gold agency of the year. The agency won in the midsize category, a step up from the small agency category in which it competed last year.
76. Robert M. Eversole
principal, Stonehenge Partners Inc. (62)
Eversole continues to serve as a board member of Advanced Drainage Systems, as well as Nationwide Children’s Hospital Foundation and the Greater Columbus Chamber of Commerce. He was also a 2012 judge for Ernst & Young’s Entrepreneur of the Year Awards.
77. Joe Alutto
executive vice president and provost, The Ohio State University (69)
Alutto will step down from his post as OSU’s exec VP and provost and become a special adviser to OSU President E. Gordon Gee on June 30. As Gee’s special adviser, Alutto will work on distance education and university advancement initiatives. He will also return to the faculty.
78. Michael Glimcher
chairman and CEO, Glimcher Realty Trust (72)
Glimcher Realty made a couple of acquisitions during 2012. The company bought a lumberyard in Malibu, Calif., and a retail center in Leawood, Kan. It was also named one of the best places to work in Ohio by the Ohio Society for Human Resource Management.
79. Bruce Hagen
regional executive and president, Dublin Methodist Hospital and Grady Memorial Hospital (89)
Dublin Methodist was named one of the nation’s best hospitals by Thomson Reuters. The honor was announced in May as Dublin was recognized in the small community hospitals category.
80. Doug Morgan
attorney; bicycling advocate (83)
Morgan continues to practice law on a full-time basis, but he has taken on a new venture working for the Mt. Vernon Barn Co., making furniture from reclaimed wood found in barns and log houses. He continues to serve on the boards of Consider Biking, the Columbus Chamber of Commerce, the Nationwide Children’s Hospital Foundation and the Columbus Club. He was a founding board member of TechColumbus.
81. George Barrett
chairman and CEO, Cardinal Health Inc. (82)
Barrett’s company ranks No. 21 on the Fortune 500, and Barrett himself is involved with numerous boards across Central Ohio, including Nationwide Children’s Hospital, the Ohio Business Roundtable and the Columbus Partnership. Barrett was also named a co-chair on the mayor’s education commission to help “reimagine” the Columbus City Schools.
82. David Bianconi
founder, Bel Lago Restaurant, (88)
Bianconi has been busy with his restaurant in Westerville, which promises patrons a “casual-luxury dining” experience. The restaurant has received very positive reviews for its Italian-American cuisine and the picturesque views of the Hoover Reservoir.
83. Claus von Zychlin
president and CEO, Mount Carmel Health System (new)
Mount Carmel is the 11th-largest employer in Central Ohio with nearly 8,000 employees, more than 1,500 physicians and 1,000 volunteers. The hospital system broke ground on a $58 million project for expansion of health services in Grove City, starting with a freestanding emergency care center.
84. Craig Marshall
risk advisory partner/Columbus office managing partner, Ernst & Young LLP, Columbus office (59)
Marshall continues as a member of the boards of directors for the Columbus Zoo and Aquarium, Big Brothers Big Sisters of Central Ohio and the United Way of Central Ohio. He is also a member of the business council for the Columbus Chamber of Commerce.
85. David Meuse
principal, Stonehenge Partners Inc. (61)
Meuse sits on the governing committee of The Columbus Foundation and several other boards including Central Benefits Mutual Insurance Co., ORIX USA Corp. and The Columbus Partnership.
86. Michael Petrecca
managing partner, PricewaterhouseCoopers, Columbus office (60)
Petrecca is the board chair for the Columbus Association for the Performing Arts and continues to serve on the boards of the Greater Columbus Convention & Visitors Bureau/TechColumbus.
87. Tom Krouse
president and CEO, Donatos Pizza (92)
In May, Donatos was listed as the leader of the fast-casual sector for pizza restaurants with an estimated $166 million in 2011 sales. The pizza chain also hired a new vice president of marketing, filling a position that had been open for a couple of years.
88. Jon Milenthal
CEO, Milenthal-DelGrosso LLC (95)
The firm launched its new website and was honored with a national health care marketing award.
89. Yvette McGee Brown
former Justice, Ohio Supreme Court (new)
Brown became the first African-American female justice on the Ohio Supreme Court when she took office Jan. 1, 2011. While she lost in the November election, she is expected to remain active in the Columbus community through the many boards she serves on, and she will continue to serve as a role model for her pioneering spirit.
90. Larry Hilsheimer
president and COO, Nationwide Retirement Plans (39)
Top leaders have switched roles as part of the company’s plan to develop executive talent. Hilsheimer will retain oversight of Nationwide Bank while Anne Arvia will lead Nationwide Direct, Affinity and Growth Solutions, which includes Nationwide’s property- and casualty-insurance sales operations.
91. J. Richard Emens
partner, Emens & Wolper Law Firm LPA; chairman and executive director, Conway Center for Family Business (63)
Emens continues to work with his team at Conway Center for Family Business to build programs that help family-run businesses succeed.
92. Robert Schottenstein
chairman, president and CEO, M/I Homes Inc. (76)
A big jump in sales helped M/I Homes report its first quarterly profit since 2009 and only its second since the beginning of 2007.
93. Robert C. White
co-founder and chairman, The Daimler Group Inc. (86)
White continues to be a devoted supporter of Flying Horse Farms, a no-fee camp for children with serious illnesses that The Daimler Group helped build in Mount Gilead.
94. John McEwan
managing partner, Deloitte LLP’s Central Ohio practice (91)
Deloitte is a major supporter of the Ohio State Center for Entrepreneurship Business Plan Competition, which provides a forum for faculty, students and entrepreneurs to win approximately $130,000 in cash and pro bono services to use as start-up funds to transform an idea into a thriving business.
95. John (Jack) Partridge
president, Columbia Gas of Ohio (94)
Partridge continues to be actively involved in the effort to conserve energy in new construction that takes place in the Central Ohio region.
96. Debra Penzone
president, Charles Penzone Family of Salons (96)
Penzone was active in the community in 2012 speaking to women about the importance of discovering their “true beauty from the inside out” and what they need to do to gain the tools to succeed in their professional careers.
97. Philip R. Smith II
office managing partner, KPMG (97)
Smith serves as the partner champion for KPMG Columbus’s Green Initiative. Under his leadership, the firm has reduced its carbon footprint by more than 25 percent in the past four years.
98. Sue Zazon
president and CEO, FirstMerit Bank, Columbus region (98)
Zazon was announced as a speaker at the 2013 Leadership Summit hosted by The Ohio State University Institute of Industrial Engineers. The event is scheduled for Feb. 2, 2013.
99. Frank Kass
chairman, Continental Real Estate Cos. (80)
The Hand Center project at Polaris took the top honors in the Best Office/Medical Project category in the annual awards presented by the Central Ohio chapter of the National Association of Industrial and Office Properties.
100. Robert Trafford
managing partner, Porter Wright Morris & Arthur LLP (87)
Trafford had another solid year as his firm welcomed two new partners in 2012 and a number of attorneys were honored for their continued stellar performance in the courtroom.
As the economy slowly recovers, you need to adapt to the times when marketing your products and services. What worked in 2008 no longer applies in 2013. It’s a new game, and the few businesses doing it right are driving conversation, engagement and loyalty — and winning new business. It is not about abandoning what worked in the past but recognizing that the rules of engagement have changed and developing new strategy.
It is no different than adapting to the marketing challenges and changes that Internet technology brought in the 1990s.
The new social movement is a force to be reckoned with, and in 2013, you need to be ready to tackle this new communication trend. To ignore it will impair survival. It is not too late to get on board, but to do so will take a companywide commitment.
The new marketing paradigm
Sure, businesses are on Facebook, YouTube and LinkedIn, and have blogs. But most businesses lack social strategy and an understanding of why they need those things. It’s time to understand how to become a social business, and shift the thinking of leadership and marketing to social conversation instead of the traditional push marketing.
The biggest shift is in pushing away from unwanted messaging filled with sales-centered value propositions to engaging in a way that mimics publishers — creating content that answers questions, adds value toward reaching objectives and encourages referral of your company as a credible reference. We need to feed the intense appetite for information by providing something great to talk about and share.
Creating a foundation
Being a social business takes a village. Engaging the entire organization is a cultural shift, and the directive for this level of change must come from the top. The CEO must lay the foundation for a social culture that encourages transparency and empowerment.
Communication used to be channeled through sales and marketing. Now we need everyone from the CEO to engineers and human resource teams contributing to the social conversation, each creating their personal brands and centers of influence.
The new game is peer-influenced community marketing. The challenge of marketing is to develop a social strategy, identifying social ambassadors within the organization at all levels, orchestrating the creation of great content companywide, educating ambassadors on the importance of their role and monitoring the conversation and results.
Mobility is a factor
According to business2community.com, 2013 will mark the first time online access is greater from mobile devices than desktop or laptop computers. An estimated 90 million consumers in the U.S. will own a tablet by 2014.
Mobility is changing the way we need to market. Communication needs to be mobile-friendly content. Companies need to shift to mobile sites and mobile advertising. Smartphone users expect to be able to do it all from their mobile device. If we cannot provide this experience, they become frustrated and disengaged.
It’s time to move forward
A 2012 Forrester survey of executives and IT decision makers indicated 49 percent expected to make investments in social networking solutions in 2012, and of those, 19 percent described their investment as “implemented, not expanding.”
The early adopters are in the game. The rest are asking, “How far behind are we?” That is the question you should be asking yourself.
Kelly Borth is CEO and chief strategy officer for Greencrest, a 22-year-old brand development, strategic marketing and digital media firm that turns market players into market leaders. Borth has received numerous honors for her business and community leadership. She serves on several local advisory boards and is one of 30 certified brand strategists in the United States. Reach her at (614) 885-7921, email@example.com, @brandpro or visit www.greencrest.com.
Pillar nonprofit board executive finalist
Mount Carmel Foundation
(614) 546-4500 | www.mountcarmelfoundation.org
When Brenda Stier-Anstine joined the Mount Carmel Foundation Board of Trustees in 2005, she quickly became involved with its communication initiatives and strategic planning process. The nonprofit organization is dedicated to funding the mission-driven health and education programs and services provided through the Mount Carmel Health System, which operates four hospitals in Central Ohio.
In September 2009, Stier-Anstine’s peers recognized her leadership and passion by voting her to the role of chairman, a role she’s embraced with gusto. She has led efforts to launch the capital campaign for Mount Carmel St. Ann’s Project GRACE, the largest expansion project in the history of Mount Carmel Health System.
As co-chair of the campaign, she led the way in helping Mount Carmel St. Ann’s, located in Westerville, Ohio, strengthen its community partnerships.
Through her leadership, she helped both the hospital and the foundation redefine their focus to build stronger, more personal philanthropic relationships with the community, as well as internal corporate board members and volunteers.
Stier-Anstine’s support makes the expansion of mission-critical programs and services possible. In fact, she helped Mount Carmel St. Ann’s earn the largest single philanthropic gift in the organization’s history.
Beyond leading the capital campaign, Stier-Anstine volunteers many hours to Mount Carmel. She regularly partakes in strategy sessions and meetings, providing marketing and communications expertise that has generated a positive cultural change for the organization. She supports the hospital both personally and professionally and continually introduces individuals to the foundation by hosting “meet-and-greets” and tours. She is also CEO of Marketing Works, a B2B strategic marketing communications firm.
Nonprofit Board Executive Pillar Finalist
Foundation board member and past president
Big Brothers Big Sisters of Central Ohio
(614) 839-2447 | www.bbbscolumbus.org
Robert “Skip” Weiler Jr. has a long history of involvement with Big Brothers Big Sisters of Central Ohio. In 1986, he became a big brother volunteer in the organization’s community-based program. Four years later, Weiler joined the organization’s board of directors, serving as board president in 1996 and 1997.
During Weiler’s tenure as president, the agency planned and initiated its first-ever capital campaign to raise funds for the building that now serves as its headquarters. Through his leadership, Big Brothers Big Sisters of Central Ohio raised more than $4 million from a variety of sources, including Weiler’s family. After Weiler’s tenure on the board of directors, he became a member of the Big Brothers Big Sisters Foundation, recently completing a two-year term as foundation president.
Weiler’s impact on the organization has been far-reaching. As a result of his involvement, many individuals and businesses have been introduced to Big Brothers Big Sisters and its mentoring program. Hundreds of individuals have been recruited as volunteers, resulting in significant program growth.
Under Weiler’s leadership, Big Brothers Big Sisters of Central Ohio grew to be the largest in the country, outperforming Big Brothers Big Sisters organizations in communities such as New York, Chicago and Los Angeles. Today, the Central Ohio organization continues as the largest Big Brothers Big Sisters program in existence.
Weiler continues to serve on the board of the Big Brothers Big Sisters Foundation and is a founding member of the organization’s Legacy Society. Weiler also continues to actively mentor and recruit volunteers.
Nonprofit Executive Director Award Finalist
Girl Scouts of Ohio’s Heartland Council Inc.
(614) 487-8101 | www.gsoh.org
Adult volunteers of Girl Scouts of the USA provide an accepting and nurturing environment to 2.3 million girls nationwide for building character and skills for success in the real world.
Laura Warren has made great strides on behalf of this organization, successfully overseeing three councils through a two-year merger process in 2009 that created the Girl Scouts of Ohio’s Heartland Council Inc. In her eighth year as board chair, Warren’s efforts have helped bring about organizational efficiencies and alignment, positive culture change, and consistent quality programming to girls around the council’s 30-county jurisdiction.
The new council is now one of the strongest Girl Scout councils in the country, with one of the greatest percentages of members. While Girl Scout councils nationwide were losing membership, Girl Scouts of Ohio’s Heartland Council grew significantly — bringing total membership to 33,000 girls currently.
Warren has supported many successful changes in addition to the merger, including a 2010 Strategic Initiatives Concept. One initiative focused on diversity has led to an 11 percent increase in Latina volunteers, with the help of the Ohio Hispanic Coalition and Centro Esperanza.
Prior to her role as board chair, Warren served Girl Scouts in other capacities including treasurer, chair of the finance committee, chair of fund development and an executive committee member.
She also serves as a mentor and engages in various volunteer efforts outside of the Girl Scouts, including work for the Mid-Ohio Food Bank. She formerly chaired Choices Eliminating Domestic Violence.
Pillar nonprofit board executive finalist
St. Stephen’s Community House
(614) 294-6437 | www.saintstephensch.org
It didn’t take Brooke Billmaier long to be recognized as an emerging leader on the board of trustees for St. Stephen’s Community House. The decision was immediate, and as a vote of confidence, she was named co-chair of the organization’s largest and most important fundraiser, Bravo! For the Children.
Before her leadership, the event had never broken into six-figure net profit territory. As a result of her leadership, the first year she co-chaired the event, it raised $120,000 in net proceeds. Billmaier motivated the board development committee as well as the entire board to utilize their contacts in more effective and innovative ways to increase the net profit of the event. The 2012 Bravo! For the Children event raised nearly $200,000.
When a leadership retreat had to be canceled in 2008-09 because of financial challenges, Billmaier took the initiative and developed an alternative. She called upon her HR team at Victoria’s Secret, where she is vice president of merchandise planning, to help — and soon, the St. Stephen’s staff received training as openings occurred in the corporate training sessions.
Volunteers who serve in a board position or help with Christmas Care, the food pantry or child care are now tracked, thanks to a system established during Billmaier’s tenure as president. This has helped create a 45 percent increase in repeat volunteers.
Billmaier believes the mission of the agency is the promise made when a family enters St. Stephen’s doors for help — and, “We must do all we can to keep that promise,” she says.