What does Anthem do to support women in business? The same things we do to support every business leader — because women expect the same value, innovation and dedication as any other forward-thinking leader. How do we know? Our parent company was named a 2012 “Top 50 Company for Executive Women” by the National Association for Female Executives.
We also listen to the many women business leaders we serve to stay on target. Ohio is ranked No. 9 of the top 10 states for women-owned businesses. And as of 2012, there are more than 8.3 million women-owned businesses in the United States, generating about $1.3 trillion in revenue and employing 7.7 million people. Clearly, women have a voice in everything we do.
At Anthem Blue Cross and Blue Shield, that means working hard every day to improve the lives of the people we serve.
With the help of many successful women, we’ve been able to:
? Make meaningful connections with our members — from online groups to personal health coaching.
? Develop leading health plans that reflect diverse needs in a changing market.
? Teach people how their healthy choices influence the people around them.
? Inspire kids and their families to choose (and stick with) healthy habits.
? Help lower health care costs with new plans, new payment models and new technology.
Thanks to all the women who lead by example, extend helping hands to our communities and pave the way for the next generation of successful women. ?
Denise Tomechko is vice president of national account management for Anthem Blue Cross and Blue Shield. Reach her at (800) 928-2902, www.anthem.com or on Facebook at www.facebook.com/HealthJoinIn.
Click the links below to read about the 2013 Perspectives panelists and sponsors:
As we look ahead to the Olympics this year, we will see many inspiring athletes fulfill their dreams. Of course, we only see the winning results, but there’s no doubt it took years of training to reach the heights of global competition.
Whether or not we are medal-winning athletes, you and I can relate to pursuing a vision until it becomes real. We also know that perseverance plays a huge part in reaching success. It’s that step-by-step, daily effort that leads to building a business, meeting a sales goal or crossing the finish line. Because you’re a forward-thinking leader, I’m sure you’ve seen that sticking to your goals helps you achieve great things.
At Anthem Blue Cross and Blue Shield, perseverance is one of the keys to meeting our vision of improving the lives of the people we serve. By maintaining that vision over many years, we’ve been able to:
- Create new ways to connect with our members.
- Develop leading health and wellness plans that reflect our diverse member groups.
- Teach communities all around our country that their healthy lifestyle choices touch the lives of those around them.
- Inspire kids and their families to choose (and stick with) healthy habits
- Support improving the health of our communities to help reduce health care costs now and in the future.
Yes, Anthem has a big mission. But we also know what it takes to achieve our goals: It starts with a company of people who never give up on the shared vision to serve our members and communities. We at Anthem, like the Olympic athletes, believe that passion for your goals leads to success. So let’s keep in mind what author Walter Elliott said, “Perseverance is not a long race; it is many short races one after another."
Keep running your race in business and life — we’re cheering for you every step of the way.
Perspectives 2012: Women Who Excel - Panelists:
This is Anthem’s 11th year partnering with Smart Business to present the Innovation in Business conference. We are proud to be part of an event that recognizes forward-thinking leaders who are able to successfully leverage their innovative services, products and technologies.
Anthem has spent many years developing leading health and wellness products and innovative online tools. And now, we are leveraging new opportunities to reach and better serve our members and to improve the health of our communities.
Using new tools like Twitter, for example, we are addressing our members’ concerns more effectively than through an automated toll-free customer service line. There is no hold time, no canned responses just connecting with our customers on their terms. We benefit from instant feedback, and we are able to approach consumers who are venting online, rather than waiting until they become so frustrated that they feel compelled to call us.
In addition, we’ve teamed up with Bob Harper, fitness trainer from “The Biggest Loser,” to educate people about how their health and lifestyle choices affect the people around them. We’ve developed an online Health Footprint calculator tool that lets both individuals and companies measure the impact that their behavior has on their friends and family or employees. Check it out at www.anthem.com/connects2.
And in partnership with Radio Disney, we’re taking the “Move It!” program to YMCAs and schools throughout Ohio to encourage kids to make healthy choices as they have fun and compete against other schools for new gym equipment and Radio Disney Dance Parties at their school. Getting kids to adopt healthy habits will go a long way toward improving our nation’s health and reducing current and future health care costs.
Congratulations and many thanks to the Rising Stars and Visionaries recognized by Anthem and Smart Business. You inspire us all to press on toward our goals. We’d also like to thank the Master Innovators for sharing their stories and imparting valuable advice. We at Anthem are honored to be a part of both this event and this community.
Denise Tomechko is Central Region vice president for Anthem National Accounts. She can be reached at (216) 573-4442 or firstname.lastname@example.org.