Technology makes it faster, easier and more economical to find the most qualified candidates for your company. In addition, it can help you anticipate future staffing needs and prevent bottlenecks from occurring when you have expanded production needs.
“We’ve come a long way since the days when the search for employees was limited to snail-mail, phone and fax,” says Jeremy Wilcomb, operations manager, The Daniel Group. “Today, you can be interviewing highly qualified candidates within days.”
However, there can be pitfalls.
“You can be a victim of information overload during the background screening process,” he says. “And you’re even at risk of offending candidates if technology goes awry.”
Smart Business spoke with Wilcomb about how companies can address these cautions while also taking advantage of the benefits that technology offers.
How has technology changed the way companies seek new employees?
In addition to traditional recruiting methods, technology enables us to utilize different search medians (e.g., LinkedIn, CareerBuilder, Twitter, Indeed, etc.) to seek out candidates. Today’s technology helps companies get the best candidates to the hiring manager’s table quickly. Social networking lets us get to a larger audience faster. No longer do we have to call one person and wait for that person to call someone else. In addition, we have access to larger pools of candidates.
We’re not geographically limited, either. We can search domestically, even internationally. We can get very specific in our searches and the locales in which we want to search.
How can technology help companies that experience seasonal or other unique staffing demands?
Companies with those kinds of requirements can work with a staffing firm that can then develop an inventory of candidates for that particular client. The staffing firm can prescreen candidates and then, when the employer’s need arises, the firm can contact the people they’ve prescreened to see if they are still available. In some cases, the company’s needs can be met within 24 hours.
When done correctly, this can help a company prevent production bottlenecks. This approach really helps with seasonal work and/or from a production standpoint. It can give managers peace of mind that there is technology out there housing candidates, so that the candidates will be there when the company needs them.
Are there other benefits of working with a professional firm in terms of the technologies these companies use?
Most staffing firms can generate reports that help you develop a full view of your staffing needs from the financial side, the project management side and even the training side. You’ll see how much it costs to source the candidates and how much you’re saving through more efficient processes. The firm can identify where it’s helping and even point out staffing issues it thinks you’re going to face in the future.
What is your advice for using technology to learn more about a candidate’s background?
Technology can help improve the quality of candidates you find. We have more information available to us about everyone these days. But it depends on how you use the technology. If you use every ounce of information available, it can be counterproductive. On the positive side, it gives us a better opportunity to match a candidate to a culture. For instance, if you’re a company that makes hunting and fishing gear and you’re looking for a salesperson, you can find candidates who list hunting and fishing as interests. On the flip side, you can get too much information and talk yourself out of someone who might be a great candidate.
What are some of the newer technologies being used in the hiring process?
Video resume technology lets companies get a feel for candidates who might be located, say, in another state. You can hear how they would answer a few questions and visually experience how they present themselves, as opposed to just seeing them on paper and hearing them on the phone. A lot of people are interviewing over Skype now, too.
You still lose seeing the candidate in person, though. The candidate might not be as relaxed as he or she would be in person. The lighting or transmission might be poor. You have to take those factors into consideration.
Is the personal touch still important?
Indeed it is. And you have to be careful here. There is technology today that lets you develop a spreadsheet, press a button and do a mass email to a particular group of individuals in order to see if they are available for work. With this technology, you can even get to the point of hiring someone without ever talking to them. This can be offensive to some people, because mistakes occur. For instance, you could send a warehouse opportunity to a petroleum engineer.
Are there other drawbacks with technology?
Be careful what you do in the social area. Don’t overscreen and don’t bypass someone over a particular event. Also keep in mind that the laws in this area are changing all the time.
Finally, if you have technology available to you, make sure you are using it to its fullest capacity.
JEREMY WILCOMB is operations manager at The Daniel Group. Reach him at (713) 932-9313 or firstname.lastname@example.org.
Insights Staffing is brought to you by The Daniel Group
The last thing you want to do in a tight labor market is hire the wrong employees just to fill empty slots. Planning for staffing needs in advance is imperative to the process, however, in some labor markets, all the planning in the world won’t make a difference if growth explodes beyond expectations.
“That is what has happened here in Texas,” says Jacque Myers, senior recruiter, Engineering Services, with The Daniel Group. “Employers began planning for a tight labor market three to six months ago. But no one realized how rapid growth would take hold. There is extreme need in certain categories, especially in oil and gas.”
Myers says that the local job market should also brace for a very high percentage of turnover among professionals, engineers in particular, during 2012. “Now is definitely the time to get ready,” she notes.
Smart Business asked Myers for tips on how employers can deal with the tight labor market.
Who internally should be involved with identifying the best candidates?
The first answer that usually comes to mind is HR. However, keep in mind that the HR staff is busy with HR functions such as employee benefits, payroll, keeping up with labor laws, etc. It takes time and expertise to source candidates. Your HR personnel may be adept at certain functions of recruiting, however performing a search encompasses much more than that and can be very resource intensive.
How can companies identify highly qualified candidates?
There is no better way than to receive a referral from an existing employee. A trusted employee is not going to give you a bad referral — they don’t want to tarnish their name unless they are positive about the person. Networking is another way to meet good candidates. It’s also an opportunity to observe how candidates interact with others on a professional basis.
Another way to identify candidates is to have a recruiter approach individuals that may be working for one of your competitors or working in an industry closely related to yours. Staffing agencies work with internal databases and have access to many other avenues, such as multiple job boards, and attend expos and after-hour functions, which can be helpful for some of our national searches. Our firm employs individuals that pre-screen candidates every day, all day to keep our database fresh with qualified individuals.
In what situations might it make sense to work with a recruiting firm?
In addition to the most common reason, which is to get good qualified candidates in front of the hiring manager quickly, there are other instances where it can make sense. Perhaps there is a specific person you want to reach out to and a third-party recruiter would be the best person to handle that. This is true especially if the potential candidate is working for a competitor.
What if there is a very specific hiring need?
In that case, you may want to consider a retained search, which is a highly specialized search, mostly for C-level positions. Or maybe you need to locate a job candidate in a very specific region. These types of searches are fairly intensive because the outside firm will devote one person exclusively to your search. The firm will usually ask for a deposit in advance to cover the recruiter’s time. In this situation, the recruiter should report back to you every day, or every other day, regarding their progress. In most cases, this particular scenario has been very effective in finding a qualified candidate for the client.
How can a company narrow down to the most attractive candidates?
You have to determine if there will be a good cultural fit. It’s easy to devise a written job description, but that’s only 50 percent of the equation. Are you a small group? Do you need someone who will be self-motivated sitting off in a corner? Or do you want a type-A personality? Often the hiring manager is the only person who can accurately answer these questions. Other important factors to consider are job tenure, education and location. The recruiter will often know you and your culture extremely well by the end of a placement.
Any tips for ‘closing the deal’?
Try to get to know the candidate as well as you can before you make the offer. If they are working, why do they want to leave their current job? What are their motivating factors? Do they want more money, more job satisfaction, a better location? What is important to them? What do they want? If it’s more money, you can usually provide for that. But what about their family — will they need help relocating? Does the candidate want to go back to school? Are they pursuing other interests? Ask if the candidate is entertaining other offers. If so, ask ‘what can that company give you that I can’t?’ There are all kinds of things you can offer, such as more vacation time, tuition reimbursement, or a flexible schedule. You can even adjust job titles. Make sure to rule out any barriers before any negotiations or offer letters may be on the table.
JACQUE MYERS is senior recruiter, Engineering Services, with The Daniel Group. Reach her at email@example.com or (713) 932-9313.
Insights Staffing is brought to you by The Daniel Group