Kelly Mooney didn’t see it coming. In fact, virtually no one did. She of course had followed the bigger issue, the technology and the proliferation of innovative computer and mobile devices, but Apple, true to its tradition of secrecy, didn’t give any sort of advance notice that the iPad was coming.

“There was no heads-up from Apple and how to develop for it so you had to learn super fast,” she says. “You had to hire and train people whose skills and mindsets were adaptable, flexible and open to constant evolution and then be able to put that sort of training in place really quickly.”

That was one of the reasons why Mooney, CEO of Resource, and her team developed Resource Interactive University. It was created not just because of the tablet computers alone but because in the digital world, progress is moving so fast that daily learning was needed to keep up with it.

So the largest female-owned and operated marketing agency in the country, founded in 1981 by Nancy Kramer when she landed her first client — Apple, developed RIU as an in-house educational center. It has a full-time professor and dozens of other people inside the company who are constantly teaching and developing curriculum.

“There is daily learning available inside our company, and there is a required number of education credits that you have to have every year to be considered for an increase or a promotion,” Mooney says. “We are making that just a given; it’s part of how we think about talent not as an expense but as an investment in our people and in our future.”

The professor teaches a number of the courses and organizes other subject matter experts in the company to develop their curriculum and their learning objectives and to deliver their course material in a way that is interesting and compelling.

“You get credit if you attend the course; you get more credit if you teach a course, so the professor organizes and leads that effort,” Mooney says.

Other learning opportunities are possible; for instance, with area universities.

“More recently, we joined with the Ohio State University with a first-ever partnership of its kind for Ohio State and co-developed a course in digital marketing. We developed the content and OSU is administering the course. It's an online course, and we will jointly share the revenue.”

The professor is the only staff teacher, but a futurist is on board as well.

“We have a full-time futurist who has been studying cultural trends and the cultural trends that are happening in the world that impact the strategies that we bring to our clients,” she says. “So those are things that we are doing on our dime and on our time in advance of any request a client would make.”

Resource has seen double-digit growth the last several years — 50 percent from 2008 to 2010 alone — and doesn’t expect it to abate.

“We see in our next five years that we have the opportunity to double the size of the business, and that's what we're focused on right now,” Mooney says.

Here’s how a culture of continuous learning helps the $57 million Resource continue to innovate and expand the capabilities of its 375 associates.

Building a case

When the game is changing quickly, you have to find ways to keep up, or you will lose out. Your competition will surpass you. It’s a simple as that. Innovation has to be part of your ongoing strategic priorities. Learning the needs of your clients and developing a service, application or product to meet that need requires innovation now more than ever.

“The services we offer today are materially different from the services we offered three years ago, which will be materially different from the services that we offer three years from today,” Mooney says. “The needs of clients just continue to rapidly evolve.”

Sending out an email or a video that is to be watched by associates has limited success. That’s why it is more effective to teach in person and to investigate classroom or huddle room learning.

“I think you will find out you will share information more rapidly than you were before by having [a university] put in place,” Mooney says. “You will be connecting the dots across the company because as you grow in size and across geographies, it is sometimes hard to keep track of who knows what and who did what.

“Learning has become more of a personal sharing experience for people. We always have the Internet. We have e-mail, we have other ways of sharing, but to learn in person and with people also builds the camaraderie and helps people connect the dots in a more human way inside your company.”

Any type of training or teaching program needs its students to attend regularly. It is critical to get the buy-in not only to have the associates be present for all classes because they have been asked to, but that they want to.

If you have difficulty selling the idea of a university to your board, you may take a tip from Resource— the company uses a mandatory attendance policy that comes with benefits.

“We have a required education credit that you have to have every year to be considered for a salary increase or a promotion,” Mooney says. “It’s around 20 credit hours per year of learning.”

If you track each associate on the learning units earned, it will ensure that each is staying up to date with the education being offered.

“Our GPAT process — goals priority and action track — is a quarterly check-in with the manager and individual being managed,” she says. “A part of it is where you are on your learning credits. We called them reverse education units, REUs. The check-in is to find out if you are ahead of schedule or you are behind and need to get it in gear, so there's a mechanism four times a year that allows us to check in with each associate.”

Think of thought leadership

It’s often said that a company’s most valuable assets are not its facilities or its product lines, but its employees. Taking the comparison further, employees who are part of a continuing education program are more valuable, and those that are educated to the point of being thought leaders are beyond them in value. It becomes clearer how important an education program is.

By sharing the depth of your expertise so that you offer practical information custom-tailored to your clients’ and your prospective clients’ needs, you can position your company as a trusted resource and a recognized thought leader.

“We generally think of thought leadership as the research, the analysis, the synthesis, a point of view development that is uniquely ours that we published in some way, shape or form; sometimes it's a white paper, sometimes it is a video, sometimes it’s a speech that I or others give at a cross-industry event that takes a form that can be shared,” Mooney says.

Thought leadership sounds like it might be the buzzword of the moment. But it often brings positive results, although a bit unusual than what you might be used to.

“With thought leadership you may see different dimensions of success or results,” she says. “We've definitely seen it bring in more clients. I was giving a speech and right afterward we had seven or eight outreaches from members of that audience: ‘Gosh. Wow. Tell me more, and how can we begin talking to you guys about this?’”

With that kind of a response, it serves as a form of marketing that is intangible but effective.

“Instead of just putting a brochure or an ad out about ourselves, it’s become the way we communicate — here we are,” Mooney says. “It definitely brings in more clients; it brings in a certain type of client, and it’s a good match for us. The average size of the engagements we get has definitely increased with our thought leadership efforts.”

When you think of the education package that’s available for employees, it’s a benefit that many job candidates will look at seriously, bringing you a better supply of job candidates that can help differentiate your company when they come on board.

“It definitely will attract associates who want to be a part of a company that is in a forward-thinking way,” she says. “When I do my on-boarding, I’ve had a number of people in every class say, ‘This is really great. We never had this in the organization I came from. We didn't have access to this sort of learning opportunity.’ It might not be the only reason that somebody is drawn to us but it is probably one of the reasons.

“I think that our investment and our commitment to thought leadership in understanding how the consumer and technology are changing, what are the implications for the client, investing in that and being one step ahead has been a differentiator for our company for many years.”

Expand as demand requires

An exciting and innovative university-type program will demonstrate how employees are receiving it in an expedient manner: how many are signing up for the classes.

“We are seeing a lot of engagement, and I think we are seeing a lot of courses are overfilled so we've had to expand a number of them to address the demand,” Mooney says.

“We’ve seen a lot of our associates raise their hand and offer to be instructors, which has been great because they get to showcase their expertise in a kind of way that they maybe didn't have before. I think we are getting to see a whole new crop of leaders emerge in the process.”

The RIU is in its third year at Resource. A pilot project was held the initial year, and last year was the first year of the full rollout. In addition, for the first time, RI now has a dedicated space for its RI:Lab, which Mooney feels has become the catalyst and the fuel for the rest of the company.

“We have a dedicated team of about 10 folks, a very defined process and a series of activities that allow for and invite innovation and reward innovation inside the company,” she says. “The bigger goal with the whole innovation process is to build an innovative culture so that it is everybody's job to innovate in the role that they have.”

Thought leadership is only one benefit that can come from the university. The education program also helps to speed up new employees’ onboarding.

“The other thing that we are seeing is since we have a formalized onboarding program with RIU apart of it, it really helps us get new associates ramped up and productive more quickly,” Mooney says.

“So they have a very organized way of learning about the company, how we work, how they fit into it and what our priorities are. It's helping us get some productivity gains that we didn't have before.

“I am still a big proponent of on-the-job learning. I think there is nothing more better than being thrown into it and having to figure it out, but this is about trying to provide some guidance resources that help people find their way as they are learning on the job as well, so those things kind of go in tandem.”

How to contact: Resource, (614) 621-2888 or www.resource.com

The Mooney File

Kelly Mooney

CEO

Resource

Born: New Lexington, Ohio. A tiny little coal mining community in southeast Ohio. It’s not involved in coal mining anymore, but it was when I was growing up.

Education: The Ohio State University. I majored in industrial design.

What was your first job?

I had my first paper route when I was 10 years old. I only had nine customers but it took me like two hours to deliver the papers because the customers were spread out all over town. But I thought it was cool that it was my own. It was a weekly paper, and I learned how to run my own business.

What is the best business advice you ever received?

My first boss out of school was awesome. He was actually my professor at Ohio State, and then he was my first boss at Richardson Smith, which was a design firm based in Columbus. I remember he said to me, I was only about 22 at the time and I didn’t really quite know what he meant, but he said to me, ‘Never compromise your values. Know what they are, write them down, and never compromise them.’ It really wasn’t until later when I felt like I was working with some people where my values were being compromised. I didn't even know what that advice meant until I fully experienced it as a wiser, 30-year-old at the time.

I remember calling him, and I said, ‘Now I know what you meant and this was (such) meaningful advice to me.’  I was working with somebody who was really disrespectful of individuals, who used a lot of foul language to criticize the work, had a bad temper and who was just very unappreciative. I couldn't watch it anymore and couldn’t be a part of it. I realized like, ‘Wow, my values are being compromised.’ The advice my first mentor gave me probably was what ultimately drew me to Nancy Kramer and to RI.

Whom do you admire in business?

Where to start? I, of course, admire the innovators. I admire Mark Zuckerberg for all he is doing at Facebook and Cheryl Samberg who is his right hand as CEO of Facebook. I admire Sergey Brin and Larry Page at Google.

But there is a whole bunch of people that I work with every day that I admire equally. I have a reverse mentor in organization. He just turned 30, and he and I meet every month. He teaches me just the most amazing stuff. I’m sure he is learning from me indirectly but really we set up these sessions for me to learn from him what he sees in the world, what the trends are and what it means.

What is your definition of business success?

We really view it through two lenses: if our clients are successful and our associates are fulfilled, feel that their careers are growing, and they are growing as individuals. So those two dimensions are what really make our business successful at the end of the day so … I am not a financially oriented person. It sounds ironic as a CEO; of course, I understand those are my responsibilities and I am accountable for them but I don’t run the business fully by the numbers. There is a lot of what we do that comes from it just feels like the right thing to do and is the right thing to do and a lot of times by doing the right thing, the numbers follow.

Published in Columbus
Saturday, 30 April 2011 20:56

Donna Rae Smith

What makes an exceptional leader? Great leaders do more than direct the collective action of their employees — they inspire and create conditions for them to excel. They are attuned to the needs and wants of others and continuously commit themselves to helping others excel. Even more, a great leader accepts that their effectiveness requires continuous learning. They challenge themselves to intentionally change and personally manage that change through a self-directed process of staying open to learning. Great leaders are great learners.

“As for me, all I know is that I know nothing,” reads the sign above Steven’s office door. Steven, a longtime Bright Side client and the CEO of a global software development business, is an ideal example of a lifetime learner and, as a result, a great leader. He posted Socrates’ words above his door as both a personal reminder of the importance of continuous learning but also to inspire those who enter his office to do so with a genuine openness to learning. And it works. Steven has built one impressive company after another, and he’s done it by modeling an authentic desire to learn and continually develop himself as a leader.

We work with leaders around the world, teaching them a model of personal leadership development. The leaders that use the model most effectively are those that believe in continuous learning and accept that their effectiveness as a leader and their satisfaction as a person require regular review. They are open to change and accept that true change is only sustainable if they intentionally focus on it and work at it, practicing the release of cherished leadership habits and replacing them with new, more impactful ones. This is hard work, which is made harder because behavior change is not a linear, consistently forward-moving process. Rather it is a repetitive process of trial and error, progress coupled with setbacks. So, how do these leaders stay committed to learning and embrace the behavior changes they need to make?

  • They look for and anticipate barriers within themselves and others. Learners recognize that their openness will be regularly challenged so they prepare themselves and transcend the resistance by staying committed to unlimited thinking and possibility exploration.

  • They genuinely listen instead of prejudging ideas. Learners don’t feel the need to jump to conclusions. They pause before responding, giving themselves time to fully process what they’ve heard and even seek additional information. This ensures good decision-making.

  • They seek solutions from diverse sources. Learners look for solutions in nontraditional places. With genuine curiosity, they look for ways to apply lessons from other disciplines, industries, organizations and cultures.

  • They view experience as life’s best teacher. Great learners approach their personal and professional experiences as goldmine opportunities for learning. No experience is insignificant or meaningless. They build in reflection time and, with vigor and energy, review their role in each experience, boldly questioning how they can behave differently for a better result next time.

  • They create a learning environment for those around them. Great leaders encourage experimentation followed by thorough reflection. They embrace failure and create a culture where employees feel safe admitting and reporting mistakes. They believe the best results will come from informed trial and error.

Steven realizes his success as a leader is directly related to his effectiveness as a learner. No matter that his impressive business career has spanned decades and he’s at the helm of one of the most admired companies in the world, Steven is still learning.

Donna Rae Smith is the founder and CEO of Bright Side Inc., a behavioral strategy company that teaches leaders to be masters of change. For more than two decades, Smith and the Bright Side team have been recognized as innovators in organizational and leadership development and the key partner to over 250 of the world’s most influential companies. Smith is a guest leadership blogger for Smart Business and the author of two leadership books, “Building Your Bright Side” and “The Power of Building your Bright Side.”  For more information, please visit www.bright-side.com or contact Smith at donnarae@bright-side.com.

Published in Akron/Canton

Thirty-one years ago, and only nine years into his career, Pat Mullin decided to switch accounting firms from Arthur Andersen — then No. 1 — to Deloitte LLP — then No. 8 — and to this day, he’s thankful for that move.

“I wake up most mornings saying, ‘Thank you, Lord — I don’t know why you made me change firms in 1980 … but you did it, and why you did it, I don’t know, but it sure has worked well, because Andersen’s long gone and Deloitte is the No. 1 professional services firm in the world,’” Mullin says.

Now, after a successful career with Deloitte, including serving as managing partner until last June, Mullin will retire next month.

Smart Business spoke with Mullin about some of the leadership lessons he’s learned throughout his career.

Turn failure into success. Sometimes the worst thing that can happen in your life can be the best, because you can really learn from your mistakes. You can really capitalize.

I started my college education at Temple University in Philadelphia, which is where we were from. One day, I got this letter that said for the mutual benefit of the individual and the institution, we suggest you pursue your education elsewhere. I had to read it a couple times to realize they were saying nicely that I was flunking out. My mother and dad — the first question out of their mouth, after being mad at me, was, ‘Where are you going to go to college?’ Failure was not an option. Not going to school was not part of it. That’s what brought me to Cleveland. My brother had moved out here, and that led me to Kent State.

There are some things that I’m really bad at, like languages. When I took French in high school, the priest said to me on the last day, ‘Monsieur Mullin, I have a deal for you. If you agree to never speak my beautiful language again, I will pass you.’ On the other side, I discovered quickly at Kent that I found accounting to be extraordinarily easy. Most of my friends thought it was impossible. I went from flunking out to straight A’s — I think I got one B.

Crisis is a terrible thing to waste, they say, and my life proved true to flunking out at Temple and finding what I was good at. That correspondingly allowed me to focus my strengths and minimize my weaknesses, which is something, over the course of my career, I’ve really tried to do, and I really try to encourage the people I mentor to do the same thing.

Value different people. If you put a group of people together with different skill sets, you get a lot of different perspectives, and those different perspectives are extraordinarily valuable.

One of my biggest clients throughout my career was Dick Jacobs of the Jacobs Group. It was interesting because we’d get in a meeting with him, and he would ask everyone their opinion, and he would always start with the youngest person in the room. He didn’t want to change their view. He wanted to hear what they had to say. He would frequently then go make his own decision, but he really liked all those different perspectives, and I think that’s a very valuable management lesson. What I like about working with people is you get the different perspectives and you get their point of view, and it’s very valuable.

Never stop learning. The way I look at it, I’m not retiring. I’m just starting a new career. I don’t think it’s healthy to quit working. I love golf, but it doesn’t return the love. If it was a female, I would have dumped her 40 years ago.

Commit yourself to an absolute lifetime of education. It’s amazing to me how some people just don’t read. You have to commit yourself to continue to grow. That’s the most important thing that people need to do.

People need to really be flexible and keep growing and setting goals every year. I, every year the first week of January, sit down, and I have goals that I don’t share with anybody. It’s amazing how many of those goals I achieve each year — other than lose 25 pounds. In retirement, I’m going to fulfill that one unfulfilled goal. I divide my goals into Deloitte goals and personal goals — [for example] I’m going to take a course on woodworking and some financial goals on the personal side, and those overlap with the Deloitte goals to some degree. In the Deloitte area, I break it down between clients and people because those are the two things that we really do that are most important.

You have to figure out what works best for you. Don’t make them too long. If they’re more than about 10 words, you probably spent too much time on it. Lose 25 pounds — that’s three words.

How to reach: Deloitte LLP, (216) 589-1300 or www.deloitte.com

Published in Cleveland