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Bitcoin is the future

Cryptocurrency’s influence on the market is only going to grow


March 16, 2018

By: Fred Koury

When Google announced last week that it would ban ads for initial coin offerings and digital currency trading platforms, it sent bitcoin prices plunging to their lowest levels in a month, below $9,000 on the bitstamp exchange in Luxembourg, according to The Street. Online headlines proclaimed yet again that this could be the beginning of the end for cryptocurrency. Don’t believe it.

While bitcoin’s market value has been quite volatile in recent months, it has proven to be very resilient and will likely be on the way back up again very soon. MarketWatch reported last month that 24 companies referenced cryptocurrency in their analyst day conference calls. While that list is dominated by financial companies, it also includes Dunkin’ Brands Group Inc. and Starbucks Corp.

“While some executives and high-profile investors have dismissed it as a fraud or bubble, others have announced initiatives into blockchain, the decentralized ledger technology that is the basis for bitcoin and other cryptos,”writes MarketWatch’s Ryan Vlastelica.

As a business leader, you owe it to yourself to learn more about cryptocurrency and understand how it works. It could disrupt the financial industry in a way that we’ve never seen before.

You can learn more about cryptocurrency at the Cleveland Technology Awards Luncheon this Thursday at The Ritz-Carlton — register today.