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Hooked

Nir Eyal's work lead to a model for how products form addictions

November 22, 2017

By: Fred Koury

The news has been full of stories about the role social media sites like Facebook and Twitter played in the 2016 election. But in the midst of all the noise about fake news, I was most intrigued to hear former Facebook president Sean Parker say the site was built to exploit “a vulnerability in human psychology.”

That immediately brought to mind a fascinating book from a few year ago, “Hooked: How to Build Habit-Forming Products” by Nir Eyal.

Although targeted to “product managers, designers, marketers and startup founders,” the book should appeal to any CEO who wants to understand how to make your product or service sticky.

Eyal, an Israeli immigrant, founded and sold two tech companies and now studies how technology persuades people to engage in entirely new behaviors. His work lead to a model for how products form addictions.

His model is not be the only way of thinking about new product development, but I think you will find his ideas interesting and worth your time.