Curing an industry Featured

8:00pm EDT June 25, 2007

Paul Santoro was well on his way up the corporate ladder at Henry Ford Hospital when he decided it was time for a change.

Santoro, who in 1991 was director of anesthesia, thought there was a better way to merge the technical and business sides of the field into one cohesive model, offering a premium setting for the patient, operational efficiency, and changes to the bottom line by reducing costs and capturing revenue.

He founded Ambulatory Surgery Consultants Inc. to offer certified registered nurse anesthetists (CRNAs). Sidestepping the larger hospitals, ASC’s president targeted smaller hospitals and ambulatory surgery centers that lacked the infrastructure to recruit, retain and organize these highly trained professionals. The model worked for these facilities because they could hire staff as needed, instead of staffing for the busiest times and then underusing employees.

Today, ASC links more than 30 sites in southern Michigan and employs 150 CRNAs, staffing 50 to 60 per day.

Santoro is a big believer in customer service, not only serving his clients, but his employees as well. He believes that meeting the needs of his employees improves efficiency, keeps turnover low and promotes a positive reputation for the company.

As a result of that investment, ASC has steadily grown to become a preferred provider in the market.

ASC also has several projects in the works, designed to distinguish it further from potential competitors.

HOW TO REACH: Ambulatory Surgery Consultants Inc., (248) 258-5058 or www.ambsurg.com