CEO Craig Erlich grew his company, pulse220, by focusing on the rocks. Erlich keeps a jar at his company filled with five big rocks, a number of pebbles and sand, and says it helped define his company as the leader in experiential marketing and corporate events.
“If you focus on putting the pebbles and sand in first, you will never fit in the big rocks,”
Erlich says. “You have to focus on putting the rocks in first, and everything else falls into place. That’s how I live my life and run my business, and we keep these jars here to remind each other to focus on the big things first.”
The company got its start in 1987 as Star Trax, which allowed people to record themselves singing to music with the lyrics removed now known as karaoke.
As pulse220 became more successful, Erlich moved into doing large corporate events for major firms and changed the name of the company: pulse220 refers to its ability to get deep into a client’s firm to take the pulse of the company and then push it to the maximum heart rate of 220 beats per minute.
In a service-oriented business, Erlich places a premium on his employees, empowering them to be the best and most creative they can. And he emphasizes to them five core values experiences to feel what it’s like to envision growth, passion about what you do, pride in your work, commitment to your clients, and profitability to help him continue to grow the business.
HOW TO REACH: pulse220, (248) 200-3900 or www.pulse220.com