Driving success Featured

8:00pm EDT June 25, 2008

When Ravinder S. Sandhu accepted his family’s offer to become operations manager of Advanced Assembly Products Inc., the struggling company had one customer and one product, and it was on the verge of closing its doors.

Seventeen years later, Sandhu’s motivation, passion, innovation and determination have turned the company’s focus from manufacturing one product to meeting the specific needs of General Motors, Webasto, Tower and other tier one automotive companies.

To achieve that success, Sandhu has focused on promoting a team mentality by hiring employees who are trustworthy, highly skilled and motivated. Each new employee is assigned a mentor and is then asked to create quarterly goals. Employees are then rewarded based on two factors: the successful completion of their goals and the financial performance of the company.

This has helped attract the best employees in the industry, who were instrumental in creating an automated assembly system that gave AAP a competitive advantage in the global market. The system has helped the company reduce costs, increase throughput and improve product quality, and it was a key reason why the company was named 2007 General Motors Supplier of the Year.

As Sandhu continues his pursuit to grow the company, he is working to assimilate Global Advance Products LLC, acquired in 2005, into AAP’s culture. And once he’s accomplished that, he plans to acquire another company in the same industry, with the goal of increasing revenue by 150 percent over the next five years.

HOW TO REACH: Advanced Assembly Products Inc., Global Advanced Products LLC, (248) 543-2427