When Margery Krevsky attended the annual auto show during the late 1970s and early 1980s, she noticed each of the new domestic and international automobiles. But that was to be expected, of course. How could she have attended an auto show, especially in Detroit, and not have noticed all of the makes and the models and the engines from one wall to the next?
But Krevsky also noticed the models working the floor, the women with big hair and little clothing and smiles stretched across their faces. They were every bit the attraction as the cars, but they knew next to nothing about the cars.
Krevsky wanted to change that. So in 1981, she founded Productions Plus Inc., an inclusive talent management company. Her goal was to build a fleet of product specialists, each tailored to suit the brand name they represented. She wanted her models to be professional and able to answer questions with more than the information found in the press packets. But with no contacts in the modeling industry and no interest from the Big Three, she spun her wheels, so to speak, for three years.
She moved west in 1984 and, almost immediately, was able to bring Nissan into the fold. Toyota followed shortly thereafter, then Lexus, Mercedes-Benz and Porsche. Krevsky later expanded the business to Japan and introduced a line of cosmetics that afforded the company more capital.
The business expanded last year after Krevsky purchased The Talent Shop, her top competitor, and formed Productions Plus The Talent Shop. The business now represents talent in pharmaceuticals, computer technology, food and beverage, and retail industries, in addition to nearly 90 percent of the talent used in films shot in Michigan. Now, with decades of experience, Krevsky is, without a doubt, the leader of the pack.