How Paul Mastronardi turns passion into profitability Featured

8:01pm EDT June 30, 2011
Paul Mastronardi Paul Mastronardi

Paul Mastronardi travels the world each year searching for new seed varieties to add to the mix at Mastronardi Produce Ltd. And when he’s searching, it’s his sense of taste and flavor that becomes much more valuable than the business expertise he has gained as part of a fourth-generation family organization.

It’s not that the business knowledge isn’t important; the produce grower would not be the success it is today without a leader who could manage people and set a clear strategy for the company to follow. But Mastronardi takes that extra critical step by being passionate about the product his company sells and constantly looking for something that will dazzle the taste buds of his customers.

When Mastronardi came on board as president at the company -- North America’s largest greenhouse grower/marketer of greenhouse-grown produce -- he quickly understood that innovation would be critical to his success. He needed to be on the lookout for more flavors and more products that customers could get excited about. He also wanted the company’s packaging to be attractive and for operations to be conducted in a manner that was friendly to the environment.

Internally, Mastronardi also wanted to increase training so that employees would be up to speed with the latest methods and tools to be more productive. Doing so would also reinforce the team concept that he knew would be critical to the company’s continuing success.

But it’s Mastronardi’s love of produce that drives him and, by example, drives his employees to work hard every day. He keep his employees tuned in to what’s happening in the company and invested in the new ideas that he believes can help the grower continue to grow.

This passion has helped Mastronardi Produce stay on top of its game and remain a leader in the produce industry into the 21st century.

How to reach: Mastronardi Produce Ltd., (734) 727-0900 or