When Ravinder Sandhu and his family assumed management control of Advanced Assembly Products Inc. in 1991, the company was nearly bankrupt. With just one client at the time Chrysler Sandhu began focusing on people, quality and growth, and the family obtained ownership control in 1993.
To grow the business an auto supplier specializing in hinges, brackets and hangers for consoles, fuel tanks and doors
Sandhu first improved the product and delivery for his lone client, then began making acquisitions and gaining new customers. However, with those acquisitions came the difficulty of integrating cultures. Sandhu believed it was imperative to break down the barriers between different facilities and unite them. And to encourage his employees, more than half of whom are minorities, he began investing in them through extensive training, consistently providing new opportunities to learn. He is also investing in his company, providing more effective tools and machines, with the philosophy that better-trained employees with better tools are going to provide a better product.
As the company continues to grow, Sandhu says overseas competition is his most pressing issue, but feels AAP’s nimbleness and ability to react to customers’ needs position it to continue growing. The company has developed a partnership with the state of Michigan in research and development that has resulted in new and innovative technologies, and has developed automation and assembly equipment to ensure that its products exceed customer expectations and quality standards.
Going forward, Sandhu plans to continue to diversify AAP’s product capabilities and customer base and to foster sustainability in the turbulent auto industry.
HOW TO REACH: Advanced Assembly Products Inc., (248) 543-2427