Dilip Dubey always encourages his 1,000-plus employees to do the right thing, even if it isn’t the easiest thing, a philosophy that has led Netlink to annual growth of more than 100 percent.
Dubey founded his company with a partner in 1997, with each one contributing $1,000 in capital and taking on one project from Chrysler. The early years were tough at Netlink, an information technology solutions and outsourcing company that bases its approach to service delivery on Dubey’s Delta Platform, which streamlines various systems to provide a high-quality product at a significant savings. Investors and potential clients alike called Dubey’s idea for a new delivery model “brain dead” and said that, even if validated, it was far too big an idea for a start-up. Today, clients include GM, Ford and Starbucks, and Netlink has a five-year backlog.
Netlink’s typical sales pitch is less than five minutes, and it offers two competitive advantages: services are provided on a fixed-fee basis rather than an hourly rate, so Netlink takes on the financial risk, and a 20 percent savings is offered upfront to customers.
Other factors contributing to Dubey’s success are his belief in empowering employees to make key decisions independently, doing the right thing and emphasizing that family commitments come first.
Dubey says that given Netlink’s phenomenal growth, the challenge is no longer just to grow but to achieve the company’s full potential, and when it does so, he predicts it will be the largest ITO/BPO global company in the midmarket.