The Cape file Featured

8:00pm EDT October 26, 2010

Born: Traverse City, Mich.

Education: Bachelor’s degree, Michigan Technological University; MBA, University of Detroit Mercy

First job: Working for a local contractor in high school and college

More from Cape on the benefits of close-radius marketing: You’re reaching out to consumers who have a higher likelihood of going to that location because they reside nearby. One of the attributes of this customer is they only are going to travel short distances for errands, so convenience is a priority to them. So the attribute of this strategy is we are targeting customers where they live. We are getting right down to the customers that each location is trying to touch.

Cape on Quick Lane’s recent growth strategy: As you know, in these tough economic times, the automotive and dealership industry was really kind of turned upside down in 2008 and 2009 with the economy and the overall vehicle sales dip really made it very challenging. So those dealerships where we were having Quick Lane facilities and projects, that became a challenge because some of them went soft and put them on hold as capital dried up. But in the pipeline of active projects, we have over 100 dealers in the process of opening a Quick Lane, and last year we opened 100 centers, so even in a tough economy, we have been able to keep pace.