How Naomi Whittel took a trip to France and came home with the inspiration for a game-changing business idea Featured

8:00pm EDT June 30, 2013
Naomi Whittel, CEO and founder, Reserveage Organics Naomi Whittel, CEO and founder, Reserveage Organics

Emerging

AWARD RECIPIENT

Naomi Whittel

CEO and founder

Reserveage Organics

Naomi Whittel got the idea for Reserveage Organics while she was in the south of France contemplating the French paradox. It’s a belief many have that centers on findings showing the French have a relatively low rate of coronary heart disease despite a diet rich in saturated fats.

As she looked for clues, she began to research the benefits of daily consumption of red wine. This ultimately led her to develop exclusive relationships with seventh-generation organic vineyard farmers to purchase raw materials for a line of health and wellness products.

Whittel, the company’s CEO and founder, has built a sophisticated team of leaders and advisers to conduct research and get access to cutting-edge ingredients that can help people feel better and be healthier.

This team plays an integral role in the company’s operations, and leaders have the opportunity to make a difference on the front lines. When the company succeeds, Whittel wants her people to share in the glory.

One reason for this kind of culture is that Whittel knows what it’s like to have to fight for recognition. When she started the company, she was one of the few female CEOs in the health and wellness industry. She knew there would be challenges in marketing women, but also knew that it was crucial to the business. That was a driving factor in lining up female leadership to help guide her company.

Of course, there have been other challenges too. As more and more people become familiar with wellness products, the industry has become more scrutinized to ensure products are doing what they claim they can do. Whittel has a strong legal counsel on hand to advise her and to make sure that she never makes a false claim about one of Reserveage Organics’ products.

The result is a company that continues to grow and a culture that is thriving with new ideas and determination, limited only by the creativity of the people who work there.

How to reach: Reserveage Organics, www.reserveage.com