How Mario Murgado’s love for cars turned Brickell Motors into one of the country’s top dealerships Featured

8:00pm EDT June 30, 2013
Mario Murgado president and CEO Brickell Motors Mario Murgado president and CEO Brickell Motors

Retail & Consumer Products

FINALIST 

Mario Murgado

president and CEO

Brickell Motors

Mario Murgado is president and CEO of Brickell Motors, and one of the most established business leaders in South Florida. Since arriving to the U.S. in the mid-1960s as a young boy from Cuba, Murgado has paved a path of success with values based on hard work, tenacity and an ongoing desire to learn.

In May 2001, with a dream and a vision, Murgado purchased an automotive dealership and started from scratch under the Brickell Motors name. That year, Brickell Motors was a new dealership with a clear goal — to spread the joy of what a great auto dealership should be.

Over the last 11 years Murgado has built and developed a thriving business in one of the country’s most challenging industries — the automotive industry. Even through the 2008 economic downturn, the worst crisis the industry has seen, Brickell Motors continued to grow, retaining every employee and adding new franchises. Founded with just three employees, the dealership has grown substantially and now has 128 employees.

The idea for the original business strategy has more to do with ethics than it does sales: it’s to give customers an exceptional customer experience in an atmosphere of trust and transparency. In doing so, Brickell Motors has changed the way the automotive industry is perceived and has become one of the leaders in sales and service experience.

During the last few years while the industry has gone from 17 million annual unit sales to 10 million, Brickell Motors has continued to see success in all areas of the business and expanded to include a luxury vehicle retailer. The business’ success is a direct result of the effort and passion put forth by its leaders and employees.

By implementing innovative marketing strategies, taking risks to yield new business and establishing itself as a charitable organization, Brickell Motors is succeeding in one of the most challenged industries.

How to reach: Brickell Motors, www.brickellmotors.com