GM Cadillac to start making ELR plug-in hybrid in late 2013

DETROIT, Tue Oct 16, 2012 – The production of the Cadillac ELR, the first luxury plug-in hybrid electric vehicle from General Motors Co, is to begin in late 2013 at the same plant that makes the Chevrolet Volt, a top GM official said on Tuesday.

The ELR will be introduced to the U.S. market shortly after the start of production, but GM did not announce timing of the first sales for the Cadillac ELR. The ELR is the production version of the concept Cadillac Converj introduced at the Detroit auto show in 2009.

Mark Reuss, GM’s North American president, announced production plants for the ELR at an industry conference in Detroit.

“The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology,” Reuss said. “People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design.”

Production of the ELR will be at the Detroit-Hamtramck plant, which also makes the Volt and its near-twin models, the Opel Ampera, the Vauxhall Ampera and the Holden Volt.

Production of the Volt, the Ampera and the Holden Volt resumed on Monday after being suspended for four weeks.

While auto analysts said that the suspension was in part due to poor sales of the Volt, GM has said that the temporary plant shutdown was to allow for some retooling for the production of the newly designed 2014 Chevrolet Impala, which is to begin at the plant in early 2013.

The plant also makes the Chevrolet Malibu sedan. Production of the Malibu also resumed on Monday, GM said.

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