Tue Oct 9, 2012 – General Motors Co. has created the new position of global brand chief for Cadillac as the U.S. automaker looks to broaden global demand for the luxury line of vehicles.
Robert Ferguson, who assumes the position immediately, will lead Cadillac’s worldwide growth and development, and report directly to Chief Executive Dan Akerson. GM has designated Cadillac and Chevrolet as its two global brands.
Ferguson, 53, will be responsible for marketing, brand management and advertising for Cadillac in markets around the world. Responsibility for sales is also expected to shift to Ferguson at the start of 2013, GM said on Tuesday.
“The opportunity to strengthen and grow Cadillac is ours for the taking,” Ferguson said in a statement.
Ferguson’s new job comes at a time when GM’s luxury brand is planning its most extensive round of product launches and upgrades in its history, including the new ATS small luxury sedan.
Cadillac executives said the brand should be challenging foreign automakers for the top spot in U.S. luxury auto sales in a few years, a position it had not held in 15 years.