Growth plan Featured

8:00pm EDT June 25, 2010
Finalist
Business Services

Veronica Edwards didn’t want to follow in the footsteps of the rest of her family. There were opportunities to do just that, to enter the family business in the world of real estate and construction, to be provided a position and a paycheck, to be comfortable. But what fun is that?

Instead, Edwards wanted more than just that comfort, so she entered the work force independent of her family history and worked for more than a decade in telecommunications. After rising up the proverbial corporate ladder, she opted in 1998 to start her own company, InGenesis Inc., which then provided telecommunications staffing.

After only a couple of years as president and CEO of InGenesis, Edwards started to see significant changes in the telecommunications industry and switched the company’s focus to medical staffing. Today, the company, which is staffed by doctors, RNs and other trained medical professionals, provides service to top commercial clients, government medical centers and military treatment facilities across the nation.

And after the shootings last year at Fort Hood, InGenesis had 15 staff members on site that day caring for wounded soldiers. Service like that is why Edwards has listened to multiple offers from those interested in purchasing her company. But she doesn’t return that interest. Instead, she wants to stick around and see how InGenesis can continue to grow and evolve.

Edwards recognizes that there will always be change and challenges in the business, and she wants to prepare herself and her company as best as possible. That was why she returned to school and worked toward her MBA and why she is still in school working for her doctorate in human resources and organizational leadership.

She could have followed the rest of her family. She could have taken an easier road. She could have sold her company.

But where’s the fun in that?

How to reach: InGenesis Inc., www.ingenesis.org or (866) 448-0033