Jacksonville University, Jacksonville, Fla.; graduate work, Rollins College, Winter Park, Fla.
Biggest business challenge:
Getting people to understand the value of the product U.S. Concrete sells concrete. It has long been undervalued, because customers think of it as a commodity, which it is not.
This is a product that can be value-differentiated, value-added, in many, many ways. It has durability, it doesn’t burn, it doesn’t rot, termites don’t eat it, and hurricanes don’t blow it down.
As an industry, we could probably double the price of the product and not lose any market share. This is a pretty significant upside for our company.
Most important business lesson learned:
Business is about people, not X’s and O’s and numbers. That’s all part of it, but unless you have a philosophy embraced by people, you’re not going to succeed.