Merrill Dubrow - The two most important words in business are not ‘thank you,’ but … Featured

10:57pm EDT September 29, 2013
Merrill Dubrow, president and CEO, M/A/R/C Research Merrill Dubrow, president and CEO, M/A/R/C Research

Did you ever think about how many words there are in the English language? The Global Language Monitor says the number of words in the English language is 1,019,729 — but the question is which ones are the most important?

There are a number of important words, but to me, based on the current business environment now and what is on the horizon, the most important words are, “What else?”

  • What else can you do to help a colleague?
  • What else can we do to make our proposals better?
  • What else can we provide to our current clients?
  • What else can you do to move the company forward?
  • What else can you do to increase efficiencies?
  • What else can marketing be doing to promote our company better?
  • What else should be included in our upcoming webinars?
  • What else should we include on our website?
  • What else can we do to turn a prospect into a client?
  • What else can we do to turn a client into a strategic partner?

What the value is

Asking yourself these questions does a few things very quickly. It promotes teamwork, promotes new ideas and provides a platform to have fun in your company. It is very easy to establish an internal awards program around this concept. And let’s be honest, we are all looking for reasons to hand out awards and accolades.

Today, close your eyes for 30 seconds and think about “what else.” Really stop what you are doing, pause and ask yourself, “What else?” These two words in my opinion might be the most important and critical words for your company for the rest of 2013 and beyond!

Think about the future more

Too many times people aren’t thinking ahead! Too many times people are in the present, taking care of the task at hand, checking the box after that activity is complete and moving on to the next one. I understand why that happens and understand it is very hard to change.

But if that happens 99 percent of the time, doesn’t it get in the way of progress? Doesn’t that get in the way of discovering new ways of doing things? Doesn’t that get in the way of increasing efficiencies, which leads to the bottom line? Join me and think about the future a little more often and I promise this will work.

With the business environment continuing to be unpredictable, finding the time to integrate this strategy into your enterprise can only help. I challenge each of you to meet with your leadership team for 30 minutes and discuss how you can make this work for your company.

What else? You tell me!

I look forward to hearing from you. 

Merrill Dubrow is president and CEO, M/A/R/C® Research, located in Dallas, one of the top 25 market research companies in the U.S. Merrill is a sought-after speaker and has been writing a blog for a number of years. He can be reached at or at (972) 910-8916. 

Twitter: @MerrillDubrow


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