Q. Why should diversity of employees be important to any company?
Diversity brings employee satisfaction and retention and improves loyalty of both employees and customers. It is difficult to measure diversity ROI because certain measures aren’t easily quantified, but we can say that diversity enhances brand [and] good will among people in the workplace and in the community. Diversity improves creativity and innovation. Employee satisfaction surveys can be conducted to see if diversity is working properly. … Companies can measure the success my decreased turnover costs and other tangible metrics used when taking the pulse of their business. Revenues can also be attributed to diversity.
Q. What priority should diversity have in a company?
Very high priority a business fundamental. An identified infrastructure that forms diversity policies at a national and local level helps create a network that allows employees to contribute to the company pulling from their backgrounds, culture, lifestyle, points of view, work ethic and the list goes on. The appropriate leadership is a must to ensure the diversity within the company and helps attract and retain the best talent who produce the best product.
Q. How does a company create a functional diversity program?
At the end of the day, creating functional diversity is all about changing behavior. Achieving cultural dexterity is something that needs to be practiced. Treating everyone the same doesn’t happen in today’s world. You need to value the whole person and what they can offer and be open to what they have to offer. There are things that make people alike and similar, and there are things that make people unique. Having a greater understanding of differences and being comfortable relating to those points of views means looking at things from another person’s point of view. If you are successful, your business will have a competitive advantage.