The Goldston file Featured

8:00pm EDT August 26, 2008

Born: Chicago

What was your very first job?

I was an assistant brand manager for Johnson & Johnson on the Tylenol brand.

Education: Degree in marketing and finance, The Ohio State University; MBA, J.L. Kellogg School at Northwestern University

Whom do you admire most in business and why?

I admire people who do things the right way and are innovators while they’re doing it. I have huge respect for innovators. I have 13 patents. I’m an inventor, as well, so I’m very focused on innovation and marketing. I invented pump sneakers (while the chief marketing officer of Reebok International Ltd.) and light-up shoes (as president and chief operating officer of L.A. Gear); that’s what I’m all about, and I admire people who are innovative and who do it the right way.

More Goldston: Goldston is the author of the 1992 book ‘The Turnaround Prescription.’

If you could be one superhero, who would you be and why?

I would be Superman because for most of his everyday life he melds into society and is seen as an upstanding, functioning part of society. When trouble occurs, his major goal is to go in there and solve the problem and put people on better footing, and I think there’s something to that. People don’t have to know that Superman is Superman every single day unless something presents itself that requires someone to come in and perform in that Superman fashion.

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