Cover Story

25 organizations that embody the spirit of world-class customer service

In good times and bad, your customer service experience is every bit as important as price points and merchandise quality.

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25 organizations that embody the spirit of world-class...

Cover Story

Lorain County Community CollegeHow Roy Church transformed LCCC for generations to come

It was music to his ears when Roy A. Church, Ed.D., heard that a community college in Ohio wanted a president — particularly one who could help make the institution more dynamic and more embedded in the fiber of the community.

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How Roy Church transformed LCCC for generations to...

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The 2016 Family Business Achievement Awards

Cuyahoga Community College (Tri-C) and Smart Business present the 2016 Smart Business Family Business Conference, honoring achievement as a family business.

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The 2016 Family Business Achievement Awards

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The 2016 Business Longevity Awards

Reaching a milestone event, such as celebrating 50 years in operation, signifies you’ve accomplished something few others have. Hitting 75, 100 or even 150 years? That’s even more impressive. That’s why Smart Business has launched the inaugural Business Longevity Awards

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The 2016 Business Longevity Awards

Insights

How to couple event experiences and social media to drive engagement

Social is an important complement to support and strengthen a well-executed experiential campaign. It can take face-to-face interactions and amplify their reach and consumer engagement in the digital space. Drew McCartt of Event Marketing Strategies explains how to do this successfully.

Take steps to find a bank that can help your company grow

As your business assesses its own future, it’s important to find a bank that can provide a level of service that meets your own unique needs, says Northwest Bank's Donna Dolezal.

Investors may have recovery options when investments go wrong

When an investment or portfolio goes shockingly wrong, fear and embarrassment often will cause investors to wait much longer than they should before confronting their stockbrokers, says Hugh D. Berkson, a Principal at McCarthy, Lebit, Crystal & Liffman

Experiential marketing in health care: The new frontier in advertising, today

As companies prepare marketing budgets and strategies, they should look at consumer trends to develop a solution to maximize marketing ROI and explore new strategies, especially experiential marketing. The health care industry is no exception. Maggie Ellison of Event Marketing Strategies shares how experiential marketing fits in with health care advertising goals.

Are you maintaining and destroying the right documents?

Document retention is playing a bigger role in businesses today. Companies need to remove old documents when they’ve reached end-of-life, while making sure the most recent versions are always there. Find out how technology can help from Blue Technologies' Nano Zegarra.