Cover Story

Who to Watch: Central Ohio

A look at the men and women poised to shape Central Ohio in 2017 and beyond

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Who to Watch: Central Ohio

Cover Story

The Medical Mutual 2017 Pillar Award for Community Service, Central Ohio

Recognizing businesses and individuals dedicated to making Central Ohio a better place to live, especially the tie between the for-profit and nonprofit worlds.

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The Medical Mutual 2017 Pillar Award for Community...

Cover Story

25 Central Ohio organizations demonstrate the keys to longevity

25 Central Ohio organizations share how to adapt changing times and how culture factors into their business longevity.

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25 Central Ohio organizations demonstrate the keys to...

Cover Story

Central Ohio Transit AuthorityCOTA and W. Curtis Stitt power on by creating efficiencies, working smarter

At COTA, W. Curtis Stitt and his staff are never done trying to improve. Because if COTA can operate more efficiently, it will be able to push more service out onto the street.

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COTA and W. Curtis Stitt power on by creating...

Insights

How to ensure you’re getting the most out of your accountant

Not all accountants are created equal. Learn the signs that indicate an accountant isn’t doing as much as he or she could to help move your business forward, from Clarus Partners' Kirk Trowbridge. And when those signs become apparent, it’s time to part ways.

How to couple event experiences and social media to drive engagement

Social is an important complement to support and strengthen a well-executed experiential campaign. It can take face-to-face interactions and amplify their reach and consumer engagement in the digital space. Drew McCartt of Event Marketing Strategies explains how to do this successfully.

How to help your employees better manage their care and costs

When employees understand their health insurance, they can make good decisions that benefit themselves and their employer. Medical Mutual's Veronica Hawkins discusses what organizations can do to help their employees take a more active role in their health care decisions.

Experiential marketing in health care: The new frontier in advertising, today

As companies prepare marketing budgets and strategies, they should look at consumer trends to develop a solution to maximize marketing ROI and explore new strategies, especially experiential marketing. The health care industry is no exception. Maggie Ellison of Event Marketing Strategies shares how experiential marketing fits in with health care advertising goals.

How to complete your employee health coverage forms for the IRS

Last year, many organizations had to figure out the new rules for submitting information about their employee health coverage to the IRS. It’s that time of year again, and while the overall process is very similar some aspects have been adjusted since last year. Here's what employers can expect, according to Amber Hulme of Medical Mutual.