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Central Ohio Transit AuthorityCOTA and W. Curtis Stitt power on by creating efficiencies, working smarter

At COTA, W. Curtis Stitt and his staff are never done trying to improve. Because if COTA can operate more efficiently, it will be able to push more service out onto the street.

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COTA and W. Curtis Stitt power on by creating...

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Central Ohio’s Smart 50 Awards celebrate area’s top executives

The men and women who comprise this year’s Smart 50 class may be different, but they all share one common trait: passion. Meet them here.

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Central Ohio’s Smart 50 Awards celebrate area’s...

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In good handsThe Whitestone Group seizes opportunities with a can-do attitude

With a simple idea 16 years ago, John D. Clark Sr. has turned The Whitestone Group Inc. into a multi-million dollar business with 1,400 employees, thanks to hard work, word of mouth and a strong reputation.

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The Whitestone Group seizes opportunities with a...

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Smart Women: Driving internal change through innovation

The Smart Women breakfast and awards will be Sept. 1. Check out the dynamic panelists who will discuss intrapreneurship, as well as the 19 award winners being honored for their achievements.

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Smart Women: Driving internal change through...

Insights

Changes to states’ sales, use tax laws will affect companies selling via the web

A recent court decision has cleared the way for states to enforce sales and use tax reporting requirements and enforce tax collection laws on those transactions, which has put a heavier burden on businesses to comply. Jeff Stonerock of Clarus Partners dishes on collection laws, what they mean for businesses and how to comply.

How to ensure you’re getting the most out of your accountant

Not all accountants are created equal. Learn the signs that indicate an accountant isn’t doing as much as he or she could to help move your business forward, from Clarus Partners' Kirk Trowbridge. And when those signs become apparent, it’s time to part ways.

How to couple event experiences and social media to drive engagement

Social is an important complement to support and strengthen a well-executed experiential campaign. It can take face-to-face interactions and amplify their reach and consumer engagement in the digital space. Drew McCartt of Event Marketing Strategies explains how to do this successfully.

How to help your employees better manage their care and costs

When employees understand their health insurance, they can make good decisions that benefit themselves and their employer. Medical Mutual's Veronica Hawkins discusses what organizations can do to help their employees take a more active role in their health care decisions.

Experiential marketing in health care: The new frontier in advertising, today

As companies prepare marketing budgets and strategies, they should look at consumer trends to develop a solution to maximize marketing ROI and explore new strategies, especially experiential marketing. The health care industry is no exception. Maggie Ellison of Event Marketing Strategies shares how experiential marketing fits in with health care advertising goals.