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Employee engagement: The best kept secret that all top companies know
What do powerful brands and successful companies have in common? They are investing in employee engagement as one of their top strategic initiatives. Sequent's Beth Thomas discusses the importance of employee engagement.
How to marry hardware and software for smoother day-to-day operations
The market for technology has changed, but employers don’t see hardware and software coming together as one total solution. Blue Technologies' Curtis Verhoff discusses how to pair software solutions with your hardware to boost your efficiency, cost savings, ease of use and more.
How to choose an auditor for the short- and long-term
During an audit, it’s essential that the auditor and the client communicate freely, exchanging ideas on how to address issues that arise, says J.W. Wilson of Clarus Partners. Here's what to consider when choosing an auditor, the process of selecting an auditor and how to gauge the auditor’s performance.
Creating unforgettable experiences that set your brand apart, deliver results
Events offer a chance for brands to engage consumers with one-on-one, face-to-face marketing, which means there’s more time to get the brand in consumers’ hands and create a dialogue. Event Marketing Strategies' Jeff Milgrom shares what you need to know about experiential marketing tactics and event marketing strategies that create brand awareness.
Why companies that don’t have an audit system, should
For many smaller companies, a lack of an audit system reflects a perceived lack of time or resources. But this is a misconception. J.W. Wilson, of Clarus Partners, talks audit systems, their purpose, types and basic implementation.
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