McDonald’s August same-store sales rise, but miss views

OAK BROOK, Tue Sep 11, 2012 – McDonald’s Corp.  reported a weaker-than-expected 3.7 percent rise in August sales at established restaurants around the world on Tuesday, as austerity measures in Europe and global economic volatility weighed on results.

Analysts polled by Consensus Metrix were expecting a gain of 3.9 percent at restaurants open at least 13 months for the world’s largest hamburger chain.

Still, the results show a rebound from July, the company’s worst month in more than nine years. McDonald’s had flat same-restaurant sales around the world for that period, on slight declines in all three of its major regions.

August same-restaurant sales were up 3 percent in the United States and up 3.1 percent in Europe. Analysts had expected a 3.1 percent rise for the United States and a 3.3 percent increase in Europe.

Europe is McDonald’s No. 1 market for sales, just edging out the United States. Positive results in the UK, France and Russia offset weakness in Germany and certain Southern European markets, the company said on Tuesday.