Education: Bachelor of science, mathematics and computer science, Ben-Gurion University, Israel
Greatest challenge: Taking EFI from a company that solely relied on OEMs to making the company independent, growing again and successful
Best business lesson learned: Never give up. If something looks bad, keep thinking of how you can improve things.
First job: When I was 13, I decided to sell Legos door-to-door because I thought the distributor in my hometown was bad and not selling it well. I started to talk to the country distributor, so I bought stuff and I sold it. It was a pretty good business. I didn’t have any overhead. I did really small margin over what I bought it from the distributor. People liked the fact that a kid came and was selling toys, so people bought from me. I had a great sales pitch, so it was a good lesson because if I tried stuff, it would work. My parents didn’t like it because I was making good money and I was less interested in school, and they thought the age of 13 was a little too early.
On competition: I used to play bridge when I was a teenager. I was on the Israel Open Team and we won second place in Europe and fifth place in the world. I retired from that in 1991, but I learned a lot in tournaments from being down and coming back, and managed to win at the end despite the big deficit at the beginning of the game. It taught me a lot about die-hard, and you can win against everybody. At the end of the day, if you focus on stuff and are motivated, you can be successful. I like the competition part of it. I’m a competitor by nature.