Circulation targets senior decision makers Featured

7:00pm EDT November 30, 2006

Smart Business San Francisco will target senior decision makers at middle-market and large companies.

Using controlled circulation, the new management journal will saturate virtually 100 percent of companies with at least 50 employees in Alameda, Contra Costa, Marin, San Francisco and San Mateo counties. At larger companies, multiple decision makers will receive the publication to provide maximum penetration into the senior management ranks.

Based on Smart Business Network's 15-year track record in local business-to-business publishing, Smart Business San Francisco projects the following circulation profile at launch:

Size

     50-99

  100-499

      500+

Smart Business

4,600

4,600

800

U.S. Census

4,181

2,920

353

Penetration

110%

157%

227%

Corporate and financial decision makers are projected to make up 90% of our audience, based on results in other markets. Here is a projected breakdown by job function:

  • Corporate management: 90%
  • Operating management: 6%
  • Professionals: 2%
  • Other: 2%