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Crisis communications: Plan for the unexpected

Organizations can successfully plan how to respond to worst-case scenarios, and — in doing so — make us CEOs less reactive to situations where personal emotions and immediate response don’t allow us to think as clearly and rationally as we normally might.

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Which social media networks should my company use?

Not every social media network will benefit every business. Typically, it’s best to focus on maintaining two to five social networks. The tricky part, however, is knowing which social networks are most beneficial for your business.

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Success Redefined: Smart Women breakfast and awards

The first Smart Women breakfast and awards will be Oct. 2. Check out the dynamic panelists who will discuss redefining success, as well as the 20 finalists being honored for their achievements.

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Think of social media as an online newsletter

In attempting to help CEOs better understand the role social media plays in the overall communications mix, I have found myself describing it as the new-age newsletter.

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Create a brand bundle to add business value

Business owners who want to increase the value of their businesses can focus on the intangible. And one easy way that do that is to create a brand bundle.

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