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Millennials are far from brand-averse consumers

One glance at any millennial’s Instagram account, and you’ll find tags to brands they follow, buy or long for. So, companies need to meet this generation where it counts to start building brand loyalty and earn their business.

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In an online world, reputation management is key

In today’s internet world with online reviews, customers’ views carry more weight than ever. In a twist on the old adage, it takes years to build a reputation and mere seconds (and the click of a mouse) to destroy one.

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Mastering email marketing

With so much information flooding our inboxes, how can a business make sure that its email marketing gets noticed and acted upon? GREENCREST’s Kelly Borth provides tips to increase open rates and provide a path to conversions.

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Customers control their journey

Customers control their journey. GREENCREST’s Kelly Borth says you need to adapt to this new normal because if you don’t satisfy your customers, someone else will.

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Key technology trends to watch for in 2018

If you pay attention to buzzwords, you’ll be hearing more in the coming year about automation, artificial intelligence and customer relationship management tools.

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