Cover Story

The 2016 Business Longevity Awards

Reaching a milestone event, such as celebrating 50 years in operation, signifies you’ve accomplished something few others have. Hitting 75, 100 or even 150 years? That’s even more impressive. That’s why Smart Business has launched the inaugural Business Longevity Awards

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The 2016 Business Longevity Awards

Cover Story

How Jim Ruhlin has The Ruhlin Co. poised for another 100 years of construction...

Jim Ruhlin Sr. didn’t grow up with a plan to one day become the president and CEO at The Ruhlin Co., a business started by his grandfather, John G. Ruhlin, back in 1915.

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How Jim Ruhlin has The Ruhlin Co. poised for another...

Cover Story

TubeMogul Inc.TubeMogul was doing OK, but Brett Wilson knew it could do even better

Brett Wilson could see the concern from his employees when he and his team at TubeMogul Inc. decided to take the company in a completely different direction in 2011.

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TubeMogul was doing OK, but Brett Wilson knew it could...

Cover Story

Targeted TransformationDDI keeps the best of what it is, while focusing on the future

With a DDI leadership shift, there has come a recognition that the company needs to invest in the right areas for the future, while keeping its core values.

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DDI keeps the best of what it is, while focusing on...

Insights

Creating unforgettable experiences that set your brand apart, deliver results

Events offer a chance for brands to engage consumers with one-on-one, face-to-face marketing, which means there’s more time to get the brand in consumers’ hands and create a dialogue. Event Marketing Strategies' Jeff Milgrom shares what you need to know about experiential marketing tactics and event marketing strategies that create brand awareness.

Drafting employment, noncompete agreements to weather legal challenges

As quality employees become harder to find, employment and noncompete agreements are increasingly prudent for senior executives or key employees. Suzanne L. DeWalt of Sherrard, German & Kelly, P.C. discusses drafting employment and noncompete agreements that withstand legal scrutiny.

How cost containment can be part of your targeted health care strategy

Health plans often take a reactive approach to members’ health by intervening only after services are rendered, but with detailed data sets, it’s possible to manage risk before it occurs. HealthLink's Brian Fallon shares how to determine the most effective cost containment programs for your health plan.

How to forge successful partnerships directly with health care providers

By partnering with providers and facilities, employers may get more competitive rates and cost-effective health outcomes. Health care expenditures, patient experience and medical outcomes also can improve. HealthLink's Brian Fallon shares how to increase collaboration between health plan stakeholders.

Self-settled trusts: How to make sure your trust works for you

Self-settled trusts, their advantages and disadvantages, and the importance of working with an experienced attorney when establishing such a trust.