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Kelly Borth: Eight keys to developing long-term customer connections

If I did a Google search, I am certain there would be numerous authors who have written about building lasting customer relationships, yet as I speak to CEOs around the country, this question inevitably surfaces. I have built my business on valuing a long-term customer relationship over a short-term gain. If your goal is to […]

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Kelly Borth: How a trademark can build product differentiation

Trademarks (™ or ®), trade names (Band-Aid or Kleenex), service marks (SM) and the like can be valuable brand assets of an organization or its CEO for that matter. They are not unlike patents that protect an inventor from someone duplicating an innovative process or product. The difference is that although you have to file […]

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Remote leadership

GREENCREST’s Kelly Borth explores the challenge of leading a work-from-home team during the pandemic.

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Lead the way

GREENCREST’s Kelly Borth explores the idea of coming out stronger during a time of crisis.

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