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How to join the mobile revolution and help change your world

The mobile revolution is here and skyrocketing. It reminds me of social media in 2009 —it was no longer something to ponder, but rather to embrace. One of the biggest adjustments businesses have had to make in the first decade of the millennium to remain relevant has been to adapt to the major shift in […]

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Kelly Borth: How a trademark can build product differentiation

Trademarks (™ or ®), trade names (Band-Aid or Kleenex), service marks (SM) and the like can be valuable brand assets of an organization or its CEO for that matter. They are not unlike patents that protect an inventor from someone duplicating an innovative process or product. The difference is that although you have to file […]

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Now is the time to strengthen market position

Have you been in “protect mode” ― a little cautious about taking chances with your business? Have you been waiting for sure signs that it’s time to invest in your company’s future? Then you are the company leader economist Brian Beaulieu of the Institute for Trend Research wants to reach. At a recent Vistage All […]

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How to relearn some lessons by considering what it takes for dominance

While listening to a representative with a local food manufacturing company talk about his company’s success with leading innovation and being the first to bring new products to market, it piqued my interest and led me to do some research on whether or not this was a winning strategy across the board. What I did […]

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