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Lead, follow or get left behind

Your ability to ride the wave of change is up to you. GREENCREST’s Kelly Borth shares how to look at trends that may impact how you do business next year — or five years from now.

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Digital is evolving

GREENCREST’s Kelly Borth discusses her three key takeaways from #GoogleMarketingLive — the concepts of value, transparency and trust, as they relate to both marketers and their customers.

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Mastering email marketing

With so much information flooding our inboxes, how can a business make sure that its email marketing gets noticed and acted upon? GREENCREST’s Kelly Borth provides tips to increase open rates and provide a path to conversions.

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Customers control their journey

Customers control their journey. GREENCREST’s Kelly Borth says you need to adapt to this new normal because if you don’t satisfy your customers, someone else will.

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Engaging employees to live the brand

In order for marketing and human resources to succeed in making the workplace a brand-defining space, a company must first uncover its brand, says Kelly Borth of GREENCREST.

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Six ways to lead with strategy

Strategy is a game changer. It’s what separates the players from the industry leaders. If you want to change the game and take the lead, here are six keys to success from Kelly Borth.

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