IRVING, Texas, Tues Feb 19, 2013 — Panini America announced that it has reached a multi-year agreement with the Naismith Memorial Basketball Hall of Fame extending the exclusive relationship that began in 2009 when Panini first entered the U.S. market. Panini is the world’s largest sports and entertainment collectibles company and the exclusive manufacturer of NBA trading cards,.
As part of the agreement, Panini America will maintain exclusive rights to use Naismith Memorial Basketball Hall of Fame marks and logos on its trading cards and collectible stickers.
The relationship also incorporates a number of new enhancements and an expanded presence around Naismith Memorial Basketball Hall of Fame events including Enshrinement Weekend, Hoophall Classic and Tip-Off Tournament.
In addition, the Basketball Hall of Fame and Panini will work to conduct youth Skills Clinics annually at the Hall of Fame. Panini will also produce special autographed trading cards honoring members of each new class of enshrinees.