The Croce file Featured

6:39am EDT February 25, 2005
Born: 1954, Philadelphia

First Job: Newspaper delivery boy, starting in sixth grade, and I've worked ever since then

Education: University of Pittsburgh, physical therapy

Residences: Philadelphia and Key West

Sponsorships: The American Red Cross, Juvenile Diabetes Foundation, Project H.O.M.E., Maternity Care Coalition, National Multiple Sclerosis Society

Publications: "Lead or Get Off the Pot" (2004, Simon & Schuster), 110% (2002, Fireside, a division of Simon & Schuster), "I Feel Great and You Will Too!" (2000, Running Press), monthly column in Fortune Small Business

Career moves: Physical therapist, founder and CEO, Sports Physical Therapists Inc.; former owner and president of Philadelphia 76ers; commentator, NBC Sports; founding partner and host of "Slamball" on Spike TV, the first extreme team sport and television show; host of the nationally syndicated TV show "Pat Croce: Moving In;" author, motivational speaker; CEO, Pat Croce & Co.; founder and official visionary, Pirate Soul Museum, Key West, Fla.

What is the greatest business lesson you've learned?

It's more important to do what successful people do than to know what they know. Learn from the best. Read their books. Listen to what they have to say. Take notes. Then get off your butt and implement it. That's my method.

Whom do you admire most in business and why?

Oprah Winfrey, because she uses the personal power she's earned to do good in the world, and Brian Roberts, CEO of Comcast Corp., the largest cable operator in the country, because his word is always good. I know that because I've worked with him.

I also admire the fact that the television network Roberts and his father put together, which reaches 23 million households, serves people around the country by honestly and fairly disseminating information. They could lean to the left or the right, but they don't.