Opening the vault Featured

8:00pm EDT April 25, 2010

Stop for a minute or two and think back to what you learned about the banking industry during your childhood. Your parents probably introduced you to the concepts of deposits and checks and balances. You learned how to make the numbers work. Now think about what you learned about the industry during your years on campus and in the classroom. Some professor probably lectured to you about loans and liens and interest. You learned enough to earn a good grade and get out in the business world. And what did you learn about the industry after you established yourself in that world? You probably learned that a relationship with your banker is important, that surprises are bad and that communication is the key to just about everything.

Well, good. Keep all of that information in mind because so much of it remains relevant and important today. But so much more of the information that you learned during your childhood and your education and your years in business is now better left in the past, thanks to the lingering memories and results of the financial fiasco that rocked the economy for the better part of two years.

As we climb out of the fiscal wreckage of 2008 and 2009, the banking industry is in the middle of a new landscape. After what seemed like one bank sale, merger or closure after another, there are now fewer banks across the nation. And after thousands and thousands of businesses defaulted on their loans, banks of all sizes became more prudent in their lending practices.

The financial future continues to improve, but the present might be difficult for some business owners.

“Banks put a lot of importance on financial information, and rightfully so, because 2009 was not a robust year, and when you look at those financial statements, a lot of them show red ink,” says Dave Hammer, regional president, Huntington National Bank. “It makes a bank look at things harder, quite frankly.

“I was talking with one client who saw their revenue base drop 40 percent last year. That’s big, and, clearly, it has an impact on banks. Banks have to ask whether this revenue situation is going to turn around in 2010. It’s questions like that that we have to be comfortable answering.”

Ask the right questions

Communication with your bank and your banker is as important today as it was 10, 20 or 50 years ago — and, of course, with smart phones and the ability to talk almost immediately with just about anyone anywhere in the world at any time, communication has never been easier, either. But sitting down with your banker in person rather than over the phone remains the best and most effective means of communication, even if it might feel like some sort of lost art. That goes both ways, too; you should want to meet with your banker in person, but he or she should also want to meet with you.

“I think it’s incumbent on a bank to be proactive with their clientele and with their prospective clientele, to tell them what’s new and what’s exciting and what the banks think a particular business may need,” Hammer says. “At the same time, I think it’s incumbent upon a business by being proactive, by saying, ‘Here’s what’s coming, here’s what projects are coming,’ and, probably most important, when a business sees some bumps in the road that may be coming. That gives a bank much more lead time to react to potential problems, because we all realize that businesses do not move in a linear fashion, straight up.

“Communication is the right word, but be very proactive, very robust, very timely, so everyone trusts each other on both sides of the table.”

It’s important for you to ask the right questions, too, especially if your bank merged with another bank during the recession or if it closed its doors and left you looking for a new bank.

For example, what will the bank offer you in terms of its resources? Will you work with one banker or with a team? As your business grows and changes, will the bank be able to help you meet your evolving needs? And how will the bank support you during your growth or expansion? Will the bank and your banker be proactive and visit your offices or locations in order to learn more about your company and provide trusted advice? Or will the bank offer nothing more than answers to your banking needs?

Think of that first conversation like a first date, of sorts. You want to learn as much as possible so you can determine whether to go out on a second date. If all goes well, maybe those dates will turn into a long-term relationship.

“The better your bank knows you, the better they’ll know your business,” says Todd Barnhart, senior vice president and manager of deposits, PNC Financial Services Group Inc. “It’s important to keep an open line of communication at all times, not just when it’s necessary to conduct your business. At minimum, businesses should consider sitting down with their banker for an annual business review. This serves as a good venue to discuss the upcoming year and any expected changes to the business.”

Prepare for economic change

On the surface, at least, the economy has started to turn. You need to look no further than the Bureau of Labor Statistics for proof of that. The unemployment rate either held or dropped each month from October 2009 through February, down to 9.7 percent from 10.1 percent. But talk with enough bankers and the picture comes into clearer focus.

Banks are still lending money. Banks want and need to lend money. It is, after all, one of their major sources of revenue. But according to a panel of experts, the number of loans and the amount of money requested during the last 12 months dropped significantly, and among the businesses that continued to request loans, more defaulted than normal. That led to banks examining financial statements and trends more closely. It also led to the perception that banks were holding onto their money.

“Loan demand has been down industrywide,” Barnhart says. “We want to ensure that we are helping as many small businesses obtain credit as possible. Many businesses are likely coming off of one of their most challenging years in a long time, and we’re encouraging our business bankers to proactively engage their customers in conversations around their financial results so that we can be in a better position to work with them and help them through the current economic cycle.”

Now, with fewer banks in the marketplace, some banks can be more selective. But most are actually more open now to lending and are more forgiving. Ask around and you might find that many are breaking down the last year of financial statements for businesses seeking a loan, examining each month in search of positive trends, rather than just glazing over negative numbers from the last two or three years. Other banks are adding business bankers. Still more have recently committed billions to small and medium businesses.

The time is right to work with your bank. Just ask.