Dennis Crawford is all about performance. Whether it’s making things happen in the vast number of community boards and organizations he is involved with in the Pittsburgh area or his work in the packaging industry, Crawford likes to get things done.
His can-do attitude is perhaps best exemplified through his work as president and chief operating officer at All-Pak Inc.
A leader in the rigid packaging industry, Crawford was one of five senior managers who purchased the company as a group from owner Ken Simon in 1990. In 2001, Crawford and his business partner, Dennis Sipe, bought out the other three partners and went about positioning the company for the strong growth it has since achieved.
Crawford promoted three individuals to vice presidents and made them each accountable for their respective business units. The units were restructured to allow them to focus more on what they do best and, in the process, provide better service to customers.
Through all the changes that were made, Crawford asked employees to focus on a series of values that he and Sipe developed. Known as the CRAIGS value system, the acronym is something that every employee is to use as a guideline for their actions.
The term stands for creativity, respect, accountability, integrity, growth and satisfaction. The words are intended to serve as the benchmark against which all the decisions and actions of All-Pak’s owners, managers and employees are to be compared.
None of the values have only one definition. Each has many meanings and many nuances and is subject to the interpretation of individuals with different backgrounds and different experiences.
Each value can mean different things in different situations.
Since Crawford and Sipe took control at All-Pak, sales and revenue have increased by 60 percent and 45 new employees have been added. The company has added offices in Florida and Georgia as well as climate-controlled warehousing in Ohio for the pharmaceutical industry.
Through innovation and dynamic thinking, Crawford has made himself into a leader in making the Pittsburgh economy go. And he shows no signs of slowing down.
HOW TO REACH: All-Pak Inc., www.all-pak.com or (800) 245-2283