Corazon Inc. transcends traditional health care consulting. Like the name suggests corazon means “heart” in Spanish the company specializes in helping clients establish cardiovascular programs. That is, since Karen Hartman came along. Before she became president in January 2005, the company’s niche was exclusively in cardiac consulting. The new president had the vision to rebrand Corazon to include vascular expertise, as well, and the company’s tagline became “The heart and vascular experts.” The and vascular clause was mostly Hartman’s doing.
Then, in 2007, in response to requests from clients, Hartman paved the way for a management resources service line. The service line broadened the company’s consulting services even further, as clients could now receive advice specifically regarding interim management in hospitals.
As the company grew in the services it offered, Hartman knew that it would need a more efficient way of keeping track of that growth. Again, she took charge, greatly expanding the company’s use of technology by implementing a terminal server for out-of-the-office use and transforming communications with an in-house e-mail system. Most recently, she spearheaded the customer relations management system, which better organizes the company’s sales and delivery operations.
The company experienced substantial geographical growth, as well Corazon now works with almost 200 clients in 37 states. To ease travel burdens, the company opened a second office in Ft. Lauderdale, Fla., a project with Hartman’s fingerprints all over it. To make the new location a reality, she led the completion of an internal business plan, and the Florida office opened in January 2007.
But having a second office meant having to increase staff significantly. Yet again, Hartman put her problem-solving skills to work. She created a series of company programs dedicated to staff in both locations. The programs comprise contests for company goals, special events, community service, professional development and team-building activities. One of her programs, appropriately called the ENTHUSIASM campaign, undertook an office remodeling project to include an employee lunchroom and a gym. After all, at a company that specializes in cardiovascular health, it is only fitting that the employees are encouraged to maintain theirs.
HOW TO REACH: Corazon Inc., www.corazoninc.com or (412) 364-8200