Entrepreneurs Ahead:Defining the Signs of the Time Featured

9:45am EDT July 22, 2002

7:30 a.m. Registration, Continental Breakfast, and Opening of the “MarketPlace”

9:15 a.m. Welcome and Opening Remarks, Barbara K. Mistick, director, The National Education Center for Women in Business

9:30 a.m. Concurrent Session I (Select one on registration form)

A. E-Commerce: The E-buzz in the Business World!

Janet Crane, vice president, eBay

The focus of this session is to define what e-commerce is and isn’t; to identify how you can begin developing an e-commerce strategy for your business; and how some of the organizational, technical and legal issues can create an impact on your initiatives.

B. Branding: Build a memorable, positive image — one your customers will be attracted to over the long haul!

Michael Campbell, president & CEO

Michael James & Company, Inc.

Jennifer Alexander, vice president of marketing, STORM, LLC

In our fiercely competitive marketplace, creating that positive image requires consistent strategic marketing. Learn from a skilled team of experts how you can develop a consistent visual and verbal message that consumers will learn to recognize and repeatedly be drawn to.

10:30 a.m. Break, Visit the MarketPlace

10:45 a.m. Concurrent Session II (Select one on registration form)

A. Web Design: Creating a “Sticky” Web Site — one that embraces interactivity and builds loyalty!

Robert Albertelli, electronic commerce specialist, Concurrent Technologies Corp.

A well-developed Web design strategy can be your roadmap to realizing your goals. Learn strategies for making certain your site builds an electronic positioning that online consumers and suppliers will repeatedly be attracted to.

B. Human Resources: Women are leading the way in understanding the needs of today’s workers!

Sandie Akerman, president, Akerman Consulting & Training Inc.

The environment is shaping up to be very accommodating to the strengths of women business owners. Women possess the communication skills required to build and nurture effective work teams, and they understand that every person has his or her own individual needs. Learn more about why these skills are important to the success of your business.

11:45 a.m. Break, Visit the MarketPlace

12:15 p.m. Luncheon and Keynote Presentation,

Nancy Evans, co-founder and editor-in-chief of iVillage!

2:15 p.m. Break, Networking

2:30 p.m. General Session

“Funding Your Future”

Presented by PNC Bank

Chris Blass, Robert Buzzelli, Sharon Kuczynski and Linda Werner

Today’s women face major financial challenges from college funding, retirement planning, insurance needs and estate planning. Unlike their mothers and grandmothers, women today are becoming the key decision-makers in preparing the family for a financially secure future. That’s why it’s so important to understand the investing options available to you and to build an investment strategy that will ensure a comfortable future for you and your family.

3:30 p.m. Wrap-up, Present Door Prizes, Special Recognitions