Arnold Burchianti II Featured

8:00pm EDT September 25, 2007

In true entrepreneurial style, Arnold “Arnie” Burchianti II saw opportunity in the multiple difficulties the health care industry was experiencing.

Burchianti saw shrinking reimbursements, a trend driven by insurers — particularly Medicare and Medicaid — to encourage more home-based care and heavy industry regulation as opportunities to grow his home health company. An aging elderly population in Allegheny County and across the state was a sign to Burchianti, a physical therapist by training, that the need for services would only grow over the coming decades.

With hospital-based home health programs losing money, Burchianti, CEO of Celtic Healthcare Inc., has moved to acquire those red-ink operations and leverage scale and technology to reduce the costs of delivery of care .

Because the industry lags in the application of information technology, Burchianti decided to develop his own software rather than use an off-the-shelf product as one way to differentiate Celtic Healthcare from the industry pack. Home health professionals can spend as much as 75 percent of their time completing documentation, draining valuable resources from direct patient care. The software — the Celtic Integrated Business System — combined with care-givers armed with laptop computers, allows the company to automate as many processes as possible and thereby, cut its administrative and record-keeping costs.

The technology has had other benefits, too. Celtic Healthcare, with more than 200 employees, enjoys a much lower personnel turnover rate than the industry average, a result Burchianti attributes in part to the technology that reduces red tape and employee costs, thereby increasing the time caregivers can devote to patients.

HOW TO REACH: Celtic Healthcar e Inc., www.celtichealthcare.com