An e-conomical entry into e-commerce Featured

9:49am EDT July 22, 2002

The service, named iSites@PNC Bank, allows business owners to build an on-line storefront or to place customized sales capabilities on their existing Web sites in as little as an hour for an initial fee of $50. Through these sites, business owners can advertise, sell products, track sales and access PNC Bank’s customer base through its online mall.

PNC is partnering with iCat, a division of Intel Corp., to offer the service to its business customers.

“With the new iCat service, PNC helps address many of the issues that have kept small businesses from developing Web sites, including high entry costs, limited technical knowledge and time constraints,” says Jim Graham, PNC’s executive vice president for business banking.

Customers needing help with their online stores will be able to speak with a merchant support specialist who will guide them through the process, according to PNC. Once completed, the store can be automatically registered with leading Internet search engines. Storeowners can be notified by e-mail when orders for their products have been placed.

Additionally, PNC will provide turnkey credit card processing to allow merchants the ability to receive, authorize and process credit card orders 24 hours a day, seven days a week.

How to reach: iCat Commerce through PNC’s Web site, www.pncbank.com

Ray Marano