Managed services are increasing in popularity, as more companies outsource their computer network management.

“A properly structured managed services program can provide the benefits of reducing your IT costs and reducing your risks of hardware failure while standardizing IT management through streamlined efficiency, often all at lower costs than the company could manage by doing it in-house,” says Eric Folkman, manager of the Managed Services Division at Blue Technologies.

This has been especially advantageous for companies that either don’t have in-house IT talent or the capacity to manage their networks. Even with the improving economy, Folkman says many small and mid-sized businesses have not replaced the IT staff they once had on the payroll, so managed service providers (MSP) can fill that gap easily and cost effectively.

Smart Business spoke with Folkman about how a company can effectively use a MSP to cut IT costs and improve service.

What are managed service providers and how has cloud storage impacted this field?

In most cases, MSPs are value-added providers that remotely monitor and manage computer networks, which include servers, workstations, Internet usage, anti-virus, data backup and other infrastructure components. The remote access can also incorporate help desk functions as well. By providing expert assistance, MSPs deliver a significant amount of IT functionality at a lower cost.

Cloud computing already has had a dramatic impact on IT and is starting to have some impact on MSPs. Depending on what the business is looking for, MSPs can offer cloud storage or facilitate storage with a cloud service provider like Amazon or Google. Cloud storage also can be an important tool for disaster recovery. It’s a good place to store your backup files so at least you have data off-site.

How can business owners decide which service(s) to outsource? 

Some companies instinctively know what services they need to keep, but many don’t; they may have a hunch that they could be doing something better but they don’t know anything beyond that.

The MSP will ask pointed, direct questions designed to ascertain what services are of value. Expert MSPs take the core services and modularize them to put them into different packages and separate tiers, as an effort to match the bulk of a client’s needs. Then it can be customized further to get the perfect fit, as necessary.

Some companies just want monitoring, with the MSP calling or texting if there’s a problem. However, most employers who are going down this path will say, ‘It would be nice to know if there’s a problem but we don’t have the skills to deal with it.’ Therefore, the MSP should not only identify the problem but also fix it, even though that company may have the capacity to do so. A business might continue to handle, on its own, an existing backup mechanism.

If a firm is not an IT firm but has to do IT functions, does it really make sense to devote employees to these tasks? If it’s a non-core competency, you should seriously look at outsourcing these non-core competencies as a way to reduce costs and let the experts handle things.

How should companies deal with pushback from their internal IT staff?

An IT person’s first thought might be, ‘Hey that’s my job, and if someone comes in to help me I’m not doing my job right.’ There is a degree of that, but managed service providers are not out to get anyone fired. They come to help and are hopefully viewed as a friend and resource to count on.

From an IT perspective, networking computer management is not that exciting. It’s one of those necessary evils, and very frequently the smaller, internal team doesn’t have the capacity to deal with computer management — doing the patching, the anti-virus and updates. In fact, for a lot of smaller companies, there may not be a dedicated IT resource at all. Sometimes the president, CFO or the controller manage all the technology in addition to his or her full-time job.

What are some best practices when moving into managed services?

Talk to whoever is providing IT support for your company and ask very direct questions related to the costs to maintain the workstations, software revisions, server status or network status, etc. Generally, a business owner will know if there are frequent outages or problems with the network or viruses, but the owner really needs to get answers from the IT people and get it with proof. For example, a report that shows the system is fully patched or one that shows the anti-virus is up to date.

Secondly, determine the cost of maintaining your equipment. Rough estimates are generally good enough, but factor in labor costs, including salary and benefits, technology costs, contract costs, etc. Then, compare these costs against what an MSP will charge you. Look at your written proof to see if you’re in good shape or if you need a more cost-effective expert.

Finally, execute a document with your MSP called a service level agreement. This agreement spells out, in full detail, exactly how things are going to go. It’s the responsibility of both parties to negotiate and fully understand the terms before they get started. Then you know the full extent of the services and how they will be delivered, because the last thing you want is a surprise when you need somebody.

Eric Folkman is manager of the Managed Services Division at Blue Technologies. Reach him at (216) 271-4800, ext. 2249, or

Insights Technology is brought to you by Blue Technologies

Published in Akron/Canton

As the economy has encouraged more than a few business owners to tighten budgets and search for inefficiencies, workflow automation is enabling companies to do the same amount of work with fewer people.

“We’re looking out for your bottom line because we take these inefficiencies and wrap them in automation to not only reduce overhead and cost, but also let you spend more time worrying about generating new revenue rather than the loss of revenue,” says Curtis Verhoff, systems integrations and applications manager with Blue Technologies.

Smart Business spoke with Verhoff about how business workflow automation could make sense for your organization.

How does business workflow automation work?

Employers can introduce efficiencies by looking at business processes and putting in various solutions — often a combination of hardware and software — that allow them to automate workflows for areas such as shipping and receiving, accounts payable, accounts receivable and human resources.

Business workflow automation is more than just taking physical documents and data and digitizing them so employees can view them quickly. It involves installing software with rules, actions and notifications that help employees more easily and quickly process documents and information within the organization. For example, the hiring process is growing more complex with numerous steps to be completed such testing or certifications. Automated workflows can help employees keep track of all steps and automatically initiate the next one; the workflow solution informs people when tasks have been completed, what is outstanding and what requires immediate attention.

What advantages does workflow automation bring and how are those magnified in a tough economy?

Workflow automation allows all the players in your department or business to be more productive. Along with doing more with fewer people, workflow automation is a time saver as tasks can be completed quicker. With accounts payable, for instance, the workflow automation enables the invoice to automatically enter the system by calling on various employees to look at it, approve it or move it on without a lot of handholding. The system can be set up for different levels of approval based on the monetary amount, and a series of checks and balances would require validation before payment is made.

This type of automation has become especially important as companies in the last four or five years — particularly in Ohio — have taken a hit as far as jobs. Businesses have had to find ways to keep up with the workload with fewer people. Employers are battling with keeping their level of production, satisfaction and customer service at the same level or higher with fewer resources.

Employers also are drawn to the technology because they are skeptical about the current economy and where it’s going. It’s often easier to look at software automation to help the existing staff keep up with the work level, as well as grow it, rather than hire additional people who might not be needed next year.

What departments and industries are using workflow automation the most?

Some of the biggest uses are for accounts payable and accounts receivable, as well as in the industries of law and education. However, automation works across a wide range of industries, as just about every company is working with information and documents to some degree. The automation solution can be tailored to fit from a small volume of information and documents to a large amount.

It’s important to keep an open mind because, in some cases, automation has a role that isn’t immediately obvious. In addition, the systems are flexible enough that many times they can be adapted to other inefficiencies you may find later.

How does an employer decide if it needs to consider workflow processes?

If not enough time or attention seems to be available; if you’re not able to service your current customer base; or if you see customer service levels decrease, those are some serious red flags. If inefficiencies are coming out of the woodwork, unlike in the past, the first solution might not be to hire another employee.

With the help of technology experts, you can uncover your internal challenges and current deficiencies by processing business documents or data. Those experts can spend time with you to discover what your business does and how it does it to determine what level of impact the automation would have for your organization. In a few cases, the cost might not justify itself because the inefficiencies or deficiencies don’t equate to much.

Once you’ve installed the workflow automation, what is the best way to overcome the challenge of training and employee buy-in?

There are a couple of tactics, but the most successful is to choose an employee to be extensively trained in the software and put him or her in charge of that initiative. It gives a company control and flexibility because it has someone internally who knows the solution very well and can train or re-train employees at his or her own discretion and timetable.

In addition, if the trainer is within the organization, employees take greater strides in learning the system and using it on a daily basis. You have a faster response with problems when the trainer can help another employee immediately. You’re putting skin in the game to have the employee making sure everybody is properly trained and utilizing the system to the nth degree.

Curtis Verhoff is a systems integrations and applications manager with Blue Technologies. Reach him at (216) 271-4800, ext. 2251, or

Insights Technology is brought to you by Blue Technologies

Published in Akron/Canton

The way customers interact with your business — whether positively or negatively — plays a crucial part in how your company is perceived and whether you can keep and expand your customer base.

However, there are procedures you, as an employer, can enact to ensure that whenever customers are less than satisfied, you make the right moves to address those concerns.

“You have to have some type of service recovery in place to provide great service — through excellent response time, ensuring the service support people are knowledgeable about the product and customer’ needs — in order to meet customers’ overall quality requirements,” says Edward Kromar, director of service for Blue Technologies.

Smart Business spoke with Kromar about how to continuously set service standards and recover less-than-happy customers.

What are service recovery systems and how do they impact business?

Service recovery is based on the customer’s impression of the service provided by your company. The paradox is a customer can give you a higher grade on service for a product or device that requires service and maintenance on a regular basis than on one that doesn’t. This might happen after the customer sees how committed your service department is to meeting their expectations in a timely manner and repairing the problem efficiently.

You, as an employer, need to set service recovery standards that will keep customers pleased in all areas from delivery and support to product availability and the knowledge and understanding of your sales and marketing teams.

In today’s world of instant responses and technologies, sub-standard customer service can be spread throughout the business world quickly. It’s something you want to manage closely, proactively working to have a positive response time to concerns and trying to make corrections for the constantly changing and specific needs of customers.

How can employers create standards to ensure their customer service is productive and efficient?

You have to have service support employees with the type of personality that can work well with customers. You can train your personnel on additional fundamental skills they might need, but each individual support person on the frontline has to have that natural ability to work with the customer during a high-stress time. That’s something you or your managers need to be able to pick up in the interviewing process.

You also need to measure time closely. Every industry has different standards but it’s imperative that you respond as quickly and efficiently as possible. Once a customer brings up a concern, you need to reply in minutes. After the initial inquiry, you have to look at the time the support staff takes when actually interacting with the customer. You need to train your employees to work efficiently — understanding how to use all their tools, manuals and resources — so they can troubleshoot, repair, explain and leave the customer fully confident that the problem was resolved. Remember it’s always a moving target and you constantly need to think about improvement.

What are some best practices for service recovery systems?

You want to be able to survey your customers to see how they receive and perceive services. There are many ways to do that, including any type of survey or the basic follow-up on service — either hours or days later — after the service has been performed. However, one of the most effective methods is when the sales force interacts with your customer base. You also should have your sales force or marketing team then work with all the data.

By listening to employees and gathering their input on customer concerns, you can customize training internally to address those concerns. Then, personnel can respond more proactively, knowing that this is now what customers want. Customers’ needs change every six or eight months, so you have to work on it all the time.

Customer complains often go to frontline employees, how important is it for CEOs and managers to get that information?

Internal meetings and communication are extremely important, as well as the candor that managers have to display when they sit in a group and discuss concerns. You should meet on a regular basis — whether weekly or monthly — and consider these in a very open format. If you don’t have that straightforwardness from your frontline personnel and you don’t listen, you can get out of touch with your customers.

Sometimes a problem has to go to the management level and the managers can decide whether this is a corporate level correction or a manufacturer/vendor correction. If it’s a corporate correction, you can get a plan in place, write a new procedure and dial it in. If it’s a manufacturing concern, you should already be conversing regularly with manufacturers — daily or weekly — about the capabilities of the product and your needs as the manufacturer’s customer.

How much of an effect has technology had on service recovery?

It’s huge. Technology has been the driving force for product turnover with customers looking for more capabilities and features on equipment whether it’s software or hardware. And that same release of new technology assists the support people who can deal more efficiently with customer concerns. You can educate customers by having them log in for a training session and you also can remotely dial into customers’ products to check on problems or be notified automatically when something is wrong. There’s high customer satisfaction when you can contact a customer who might not be aware of a problem and tell them you’ve been alerted to the difficulty and are actively making the correction.

Edward Kromar is the director of service for Blue Technologies. Reach him at (216) 271-4800 or

Insights Technology is brought to you by Blue Technologies

Published in Akron/Canton

Every day, your employees print out documents as part of their jobs. But how many of those are printed in color when they really only need black and white? How many are left on the printer until they are thrown away? And how many don’t really need to be printed at all?

By completing a security and cost recovery analysis of use of your printing devices, you may find ways to save significant amounts of money and increase your company’s security, says John Szabo, applications specialist at Blue Technologies.

“Most companies don’t have any idea how much they are truly spending on printing, copying, scanning and faxing,” says Szabo. “However, with cost recovery systems, you can get the information to determine if you have a problem and/or if there are areas that should be investigated further. It’s worth investing a couple hours to have someone tell you you’re doing things correctly, and if you’re not, to explore what opportunities are available and the costs associated with them.”

Smart Business spoke with Szabo about how analyzing the use of your print devices can help you recover costs and improve security.

Where can a company start with cost recovery?

First, determine your goals in implementing a cost recovery system. Is it to determine if you have issues with the environment? To look at where money is being spent irresponsibly from a user standpoint? To make sure you are you tracking everything done for a specific client to ensure that billing is 100 percent accurate?

Then, you can begin to figure out what cost recovery solution may be the best fit.

What are some cost recovery solution options?

One solution uses swipe cards that employees use to enter the building that integrate directly with the machines. That allows you to track exactly who is doing what. In this scenario, you are looking at solutions that sit on the network and that require zero interaction from individual users. The system simply monitors individual printing and scanning. There are also client billing applications in which users type in individual codes to track to whom the work is being billed.

The majority of companies have no idea who is doing what. With cost recovery solutions, you can look at use by users, how much they are doing, what application they’re doing it from, and whether it’s in black and white or color. This allows you to figure out who is doing what and why are they doing it. Is it actually appropriate for their environment, should they be printing what they are printing, or do you have an issue?

How can you address misuse or abuse of devices?

Systemic changes can be put into place. It can be as simple as changing how drivers are deployed for users, and educating users about what jobs are appropriate to send to local printers versus network printers.

You may have small pockets of real abuse from a personal standpoint, but it may be mainly a matter of education. When printing a document, does it really need to be in color? Or do you really need to print it at all? And if you do, are you remembering to pick it up after you print? To minimize that waste, you can print to the cloud, then at the printer, pull it down from the cloud and print.

How often do you pick up a print job, get back to your desk and find you have other people’s jobs in your stack? You may try to find the person, but there may be no identifying information. And even if you take it back to the printer, the other person has already printed it out again. Often, those documents will sit on the printer for days, and may contain sensitive information.

Once you’ve gathered this data, how do you act on it?

Partner with a company with the resources to manage and maintain it. From an ownership standpoint, all you have to do is have brief meetings to go through findings to give feedback and direction. The goal is not for the managing company to make decisions; it’s to inform you, as the business owner, of the potential or actual areas of concern. Then from that information, you have the ability to make decisions or give the managing company guidance to make decisions and implement changes.

How can a cost recovery solution go beyond saving money?

For example, you may have people scanning sensitive materials to someone who shouldn’t have that information. There are solutions that will capture information if someone is sending something to someone who shouldn’t have it.

It could be a price book or an invoice. Or perhaps you’re a medical office and are worried about compliance issues. There are a lot of pieces that fold together from a liability standpoint, so it’s not only the hard costs of what is being printed. There are also soft costs, such as potential jobs lost and potential revenue lost. It’s very difficult to put dollars and cents to that.

Isn’t it worth a couple of hours from a time investment to have someone tell you whether you’re doing things correctly? It makes no sense not to do it.

Whether it’s recovering costs to be able to properly bill clients, compliance issues or concern about making sure people are printing what they’re supposed to and not printing what they’re not supposed to, a cost recovery solution can be customized for your specific needs.

John Szabo is an applications specialist at Blue Technologies. Reach him at (216) 271-4800 or

Insights Technology is brought to you by Blue Technologies

Published in Akron/Canton

How much time do your employees spend each day tracking down documents or recreating those that have been misplaced? Even if it’s just a few minutes — and at most businesses it’s much more than that — that’s time that those employees could be doing something more beneficial to the company, says Nano Zegarra, director, Imaging Solutions Division, at Blue Technologies.

“People waste a lot of time getting up to look for files,” says Zegarra. “And while they’re up searching, they bump into someone, and three minutes turns into 10. An enterprise content management (ECM) solution can eliminate that wasted time by placing all of your organization’s documents, regardless of format, in an easy to search centralized repository. There is no real need to get up and search for documents.”

Smart Business spoke with Zegarra about how an ECM system can create efficiencies for your company and allow your employees to focus on growth, not on searching for documents.

What are the benefits of an enterprise content management system?

Many companies have unstructured document storage, with some documents on paper and some in electronic format stored on a network or on their computers, with multiple versions of the same document in different places, lacking any kind of consistency.

Paper documents can be easily lost, damaged, misplaced or they may be overlooked altogether, causing you to recreate them. And with paper-based workflows, you have documents moving from one person to another through multiple levels of approval with no real way to audit the trail or link related documentation.

But with ECM, the related documentation is always at your fingertips and one can easily monitor a process to see where the inefficiencies lie.  It offers a huge return on investment.

Another benefit is customer service. If a customer calls to question an invoice or a contract, there may be some timely investigation needed. That may entail calling someone to request a document or looking for old e-mails, then calling the customer back with the information. But with an ECM solution everything is stored centrally, so you can quickly log into the system, enter your search criteria and have everything regarding that customer in front of you, giving you the ability to quickly answer any inquiry and provide the necessary documentation to the customer if needed.

All of the work that is now sitting on your desk or that is scattered in files across multiple locations can now be sitting on your computer for quick and easy access from anywhere in your organization.

How can a company get started implementing an ECM system?

It just takes someone recognizing pain points or inefficiencies in the way they do business. Too often, companies get into the mindset that paper documents are the way they’ve always done it so that’s the way it needs to be done. It takes a proactive thinker to recognize that there has to be a better way.

When people think of ECM, they often think they need to involve the IT staff, but that is not true. The best place to get started is to identify your biggest problem point, the area where you have the biggest inefficiencies when it comes to processes, especially paper-driven processes. Once you recognize that this is something you need, contact an ECM professional, who will ask about your processes to analyze your needs and identify inefficiencies that could be eliminated with an ECM solution.

Aren’t a lot of companies already paperless?

Yes, and a lot of companies think that because they are paperless, they are doing it right. But simply being paperless isn’t enough. After companies gain an understanding of what ECM can do for them, they realize that even though they are scanning everything, they can still make that process more efficient.

There are a lot of bottlenecks in organizations, even in those that have gone electronic. Someone has to digitize a document, and someone has to categorize it.

Some ECM solutions can capture data automatically, relieving you of the timely indexing, and pushing it right into a workflow process. That’s where you see the biggest cost savings: workflow processing. It is the best way to handle any type of transactional data.

When you look at return on investment, you have hard costs and soft costs. Obviously you need less paper and storage space, but there are also the soft costs gained in people not wasting time tracking down paper documents, sitting on the phone waiting for someone else to track down a document or waiting on approval.

ECM speeds up the process and allows you to repurpose employees for more meaningful tasks. Then, as a company begins to grow, it doesn’t have to add people to process more. It can tweak the workflow, adding efficiencies, and, as it continues to grow, it can tweak it again.

What should a company look for in an ECM provider?

Look for a solutions analyst, a company that is not just trying to sell you a system or software but that will partner with you, listen to your needs, analyze them and find the best solution.

Also make sure the system is user friendly so that you can tweak it yourself. With many systems, when you want to change something, you have to go back to the vendor for every change. A proper solution should be handled by the user; you are the one that knows your organizations and processes better than anyone. The job of the solutions analyst is to make sure that you not only have the tools but the knowledge to make your business workflow better.

Nano Zegarra is director, Imaging Solutions Division, at Blue Technologies. Reach him at (216) 271-4800 or

Published in Akron/Canton
Monday, 14 November 2011 21:03

The changing role of salespeople

A salesperson’s job is to make contact with those that are potentially in need of the products or services the salesperson has to sell. They need to utilize as many tools as possible to find a way to make contact with the “right” person.  Historically at Blue Technologies, our sales force would hit the streets, knocking on doors and talking with businesses within their territory to find out what they are currently using for their office equipment needs. Typically, they could find out enough information during that cold call and use that information to get a chance to show their products.

The rapid advancements in technology have given consumers and businesses the ability to connect faster than ever before. The fast growth comes with a downside, however — the options are now endless. Users must sift through mountains of white papers and case studies to determine what the best option is. A number of users seek out references and opinions on the best products and services on the Internet. But, users and sales forces now have a tool that can help them connect in ways they never could have before — social media.

An example of how social media has changed a salesperson’s role is our Managed Print Services (MPS) division. This group has recently gone through a transformation as to how they do their prospecting. MPS allows us to monitor and manage a businesses’ printer fleet. This has become an asset to companies, as it relieves the amount of time that their IT staff spends just maintaining their output devices. We have seen a change in how we need to approach and sell this service. The process begins with a list of companies that have a high number of employees, or more specifically sixty printers or more in their network. The MPS professional’s job is to make contact with the right person at these companies. They now utilize tools such as LinkedIn, Jigsaw and Twitter to find out as much information as possible prior to even making a phone call. The amount of research that can be done prior to the first meeting has allowed our sales professionals to already know something about the person, both personally and professionally. When a salesperson can make a connection with a prospect because they share an alma mater, colleague or friend, that is priceless. In an industry that is flooded with competitors, differentiating  yourself is one of the most important keys to setting you apart from the competition. The bottom line is that people buy from people. In today’s world, buyers would much rather buy from someone that they can trust, and if, for instance, their brother’s best friend knows the sales rep, then that trust bond can be built faster than ever before.

Social media channels allow the salesperson to become a consultant to their users. Our sales force now utilizes LinkedIn as much as possible. They are connecting with their customers and posting events. They are sharing their knowledge with their connections and providing a resource to buyers seeking out their products.

Knocking on doors to find out information still happens today and will not go away,  however, now when we knock on the door we can already have the ability to know who we need to ask for and possibly what problems their organization is currently experiencing. Knowledge is power — the more you know the better it is for both buyers and sellers.

For more on social media and business:

Social media and recruiting

Social media and marketing

Embracing social media

Kelly Waite is the Marketing & Database Manager of Blue Technologies. Reach her at (216) 271-4800 or Visit Blue Technologies on FacebookTwitter and LinkedIn.

Published in Cleveland
Monday, 14 November 2011 20:48

Embracing social media

You are now officially out of excuses. Social media is here to stay, and if you're not on board, your business may be left behind. Even presidents and CEOs who previously had no idea of the major impact social media could offer are realizing the importance of timely and direct customer interaction.

Blue Technologies started incorporating social media in their business practices over a year ago. At first it was to have an online presence in each social media channel. However, they needed to get more out of it.

Blue Technologies brought in a recent college graduate to serve as a marketing intern. It was natural that they assigned her to take over the social media outlets, because she had already been using them in her personal life, and it was an easy cross-over to business social media. From there she was able to teach the staff how beneficial these programs could be to the company and how to utilize them in their sales efforts.

The social media world was meant to be fun, hip and young, but with its ever-growing popularity, all generations of employees must get on board. The ability to connect to current and new audiences and attracting them to your brands is priceless. Incorporating Facebook, LinkedIn and Twitter in your advertising materials and websites is a simple and cost-effective way to send your message to places you never could have before.

It's true that young people invented social media and are generally the ones that eat, drink and breathe it. And yes, they might be the only ones who truly get it and are able to use it to its full potential, but that's only because they have made social media a part of their everyday lives. All it takes is a little time and effort and you too can become proficient in social media.

It’s not a secret that younger generations want to showcase their social media skills — it makes them feel important; like they have something to offer since they don't have much — if any — real life work experience. Companies would be well-served to take advantage of this enthusiasm to enhance and grow business. Bringing in a younger person to spearhead your social media efforts is win-win. You get all the benefits of a social media presence, and for the employee, social media is not a job, it's fun.

Also, utilizing social media as a means for research has cut down the amount of time one has to spend looking for information to provide to current/future customers, as well as potential job candidates. Connecting the social media generation to the baby boomers allows for an easy transition of being able to share knowledge from one generation to the next.

Social media isn’t our future, it’s already here. Embracing social media is a way that all generations can come together and learn how to better understand and better improve business practices.

For more on social media and business:

Social media and recruiting

Social media and marketing

The changing role of salespeople

Kelly Waite is the Marketing & Database Manager of Blue Technologies. Reach her at (216) 271-4800 or Visit Blue Technologies on FacebookTwitter and LinkedIn.

Published in Cleveland
Thursday, 10 November 2011 12:15

Social media and recruiting

Cleveland, Ohio-based Blue Technologies is the title sponsor for the 2011 Midwest Social Media Summit. As a part of that sponsorship, Smart Business sat down with Blue Technologies to see how they have implemented social media into their business.

In the video below, Betsy Meyerson, Sales Trainer & Recruiter for Blue Technologies, discusses how a company can utilize social media in its recruiting efforts.

For more on social media and business:

Social media and marketing

Embracing social media

The changing role of salespeople

Betsy Meyerson is the Sales Trainer & Recruiter for Blue Technologies. Reach her at (216) 271-4800 or Visit Blue Technologies on Facebook, Twitter and LinkedIn.

Published in Cleveland
Thursday, 10 November 2011 12:07

Social media and marketing

Cleveland, Ohio-based Blue Technologies is the title sponsor for the 2011 Midwest Social Media Summit. As a part of that sponsorship, Smart Business sat down with Blue Technologies to see how they have implemented social media into their business.

In the video below, Kelly Waite, the Marketing & Database Manager of Blue Technologies, discusses how a company can utilize social media in its marketing efforts.

For more on social media and business:

Social media and recruiting

Embracing social media

The changing role of salespeople

Kelly Waite is the Marketing & Database Manager of Blue Technologies. Reach her at (216) 271-4800 or Visit Blue Technologies on FacebookTwitter and LinkedIn.

Published in Cleveland
Page 2 of 2