Bringing it strong Featured

8:00pm EDT June 25, 2010

Mike Binnette, Stacey Goldman and Steve Hunt each had an idea about how they would run an advertising agency if they were in charge. It wouldn’t be run like the agency they had called home for 10 years that was now being run like any other business.

It would be built on a foundation of strong business principles, but it would also embrace the limitless potential of imagination and enthusiasm. More than six years later, the trio is living that dream as partners at Cannonball Advertising and Promotion.

Since opening in 2004 with eight employees, the firm now has 49 employees and a roster of clients that includes: Enterprise Rent-A-Car, Ameristar Casinos Inc., Schwan’s Consumer Brands North America Inc., NestlĂ© Purina PetCare Co., Bayer Lawn & Garden Division and Anheuser-Busch Cos. Anheuser-Busch has been with the firm since its inception, a partnership that has created many memorable Super Bowl TV commercials.

Binnette is the firm’s creative director while Goldman serves as chief operating officer and Hunt is chief creative officer. Each one of them brings a dogged tenacity and humility to the firm that they created, and both attributes have spread to the employees and everyone else who comes in contact with Cannonball.

By giving back to the community and doing pro bono work for local charities, the focus of the firm is clear: Do your best on every project and do it with spirit and passion.

How to reach: Cannonball Advertising and Promotion, (314) 445-6400 or