Greg Gragg builds business to fulfill his dream Featured

1:44pm EDT July 5, 2011
Greg Gragg builds business to fulfill his dream

Greg Gragg has held several jobs in the marketing field, but he always had a desire to be an entrepreneur. After his past agency dissolved, he decided to dive into starting his own business. He started Gragg Advertising, a full-service marketing agency in 1992. The founder, chairman and CEO still had clients that wanted him to handle their accounts from his previous job and he gladly kept their business.

Gragg started his company alone in his basement. The decision to start his own business was not an easy one, but because of his perseverance, determination and the support of his loyal clients, Gragg Advertising soon had a place of its own, and today, it employs 60 people.

From the beginning, Gragg has aimed to create advertising that is both memorable and measurable. Both national and international clients see a quantifiable return on investment for their advertising and marketing dollars, and that’s what separates the company from the rest of the crowd. Gragg is always looking for ways to expand business.

Whether it’s developing new services or branching out to new business, he is not afraid of adjusting with technology or the times in order to create a successful company. Recently, he has made it his priority to expand to more industries outside of the career college realm his business mostly serves. With an expanding new business department, he hopes that the hiring and recent growth the agency has seen can transfer into different types of business.

Gragg’s unique and insightful forward thinking has produced innovative services, including GraggNet, Internet2Phone, LeadBridge and ALPINE, which continue to enhance quality lead management for clients across the country. EvaluRate, and GraggTracks are also innovative programs that help with lead development and auditing in order to assure clients are receiving the most leads possible.

All of these programs were developed at Gragg Advertising, setting the agency apart and keeping it a step ahead in offering solutions to their clients.

How to reach: Gragg Advertising, (816) 931-0050 or www.graggadv.com