Born: Kirkwood, Mo.
Education: Bachelor of science degree, civil engineering; master’s degree in business administration, University of Missouri
Riney on starting a business: I think a good rule is never underestimate how long it’s going to take for a business to get off the ground and be successful. Always have probably twice the money set aside that you thought you needed, maybe three times as much, in case things don’t progress as planned. Most of us are too optimistic about our ability and about the public’s reaction to whatever service we’re going to provide them.
Riney on patience: If it doesn’t happen in six months, you’ve got to be just as enthusiastic in 12 months. And if it’s not happening in 12 months, you need to reformulate your offering a little bit. Hang in there and have the passion and stick-to-itness to continue to modify it until you get something that does resonate and work. If you give up too quickly, you probably will give up a loser.