Be positive, truthful and show confidence when delivering messages

It’s not enough to just have a strong message. How a leader portrays that message is equally important.

An effective leadership message has the right words based on the right actions and is delivered with the right attitude.

For example, a leader might know the content backward and forward but send a message of surliness during delivery.

The attitude of the messenger is a fundamental building block of messaging. It’s essential in any stakeholder interaction that the messengers look and act like they believe in the message they are conveying. Even though interacting with a particular person (employee, customer, vendor, plant neighbor) may be the last thing you want to do, it’s important to psych up for every conversation.

What do you really want to say? 

If you could only say one thing in the meeting you’re about to have and you only had a few words to say it, what would that be? And, if you could say a second thing what would that be?

That’s half the battle. The other half is to identify the specific examples that drive home the point you need to make. A message that is not supported by examples is nothing more than empty words.

If the message is, “We absolutely have to improve quality,” then the example might be that “11 percent of what we shipped out the door the last quarter came back because of defects.”

If the message is, “We need to stop operating as silos,” then the example might be, “Effective today we are creating five cross-functional teams to address key parts of our annual plan.”

Everyone has to know the ‘elevator pitch’

You might be surprised at how many leaders (including CEOs) cannot explain their organization in a clear and concise manner. They can’t connect the thoughts and the words. Every leader absolutely must be able to address these five topics:

  • Who we are.
  • What we do.
  • What we stand for.
  • Why we’re distinctive.
  • Where we’re heading.

These five topics speak to the issue of being able to explain your company clearly and concisely.

There’s an additional cornerstone of good messaging. The very best messengers are almost always upbeat. Be relentlessly positive — truthful, but always positive.

Remember, when you’re delivering a message, you are the company. You are all that people see and hear. That’s something to always keep in mind.

Consumer confidence rises in July unexpectedly

NEW YORK, Tue Jul 31, 2012 – Consumer confidence unexpectedly rose in July as Americans were more optimistic about the short-term outlook than they were about their current conditions, according to a private sector report released on Tuesday.
The Conference Board, an industry group, said its index of consumer attitudes climbed to 65.9 from a upwardly revised 62.7 in June, topping economists’ expectations for a decline to 61.5.
June was originally reported as 62.0.
Despite the improvement, confidence still remains at historically low levels, Lynn Franco, director of The Conference Board Consumer Research Center, said in a statement.
“While consumers expressed greater optimism about short-term business and employment prospects, they have grown more pessimistic about their earnings. Given the current economic environment – in particular the weak labor market – consumer confidence is not likely to gain any significant momentum in the coming months,” said Franco.
The expectations index improved to 79.1 from 73.4, while the present situation index edged down to 46.2 from 46.6.
Consumers’ labor market assessment was mixed as the “jobs plentiful” index slipped to 7.8 percent from 8.3 percent, while the “jobs hard to get” index also fell to 40.8 percent from 41.2 percent.
The view in six months from now was more optimistic, with 17.6 percent expecting to see more jobs, up from 14.8 percent in June.
But consumers were more concerned about price increases, with expectations for inflation in the coming 12 months rising to 5.4 percent from 5.3 percent.

Tap your inner confidence to propel your business forward

DeLores Pressley, Motivational Speaker and Personal Power Expert

In business, confidence is key. I would say that it is foundational.  All other factors, such as motivation, training, drive and leadership, depend upon a core of inner confidence.

Whether you work for someone else or run your own business, tapping into your inner confidence is vital in order to succeed.  A few people do this with the greatest of ease, but for most of us it is a daily challenge that takes hard work and determination.

Here are four “tools” that will help you to find and tap into your inner confidence in order to propel your business forward:

First: Refuse to give consent.

I pull this idea from a saying of Eleanor Roosevelt: “No one can make you feel inferior without your consent.”

Refusing to give consent to feeling inferior is the jumping off point for the daily challenge of using confidence in business.  Here is what I mean:

Your first step into tapping your inner confidence is to refuse to see yourself as less, no matter what anyone else might say. This refusal forces you to take a stand and begin to think differently about yourself.

Dr. Wayne Dyer says reminds us here that: “Self-worth comes from one thing – thinking you are worthy.”

When you take this first step, it awakens your inner confidence. It stirs it up and gets the ball rolling. It becomes active in the process of your success.

Quite simply – it empowers you.

In business, being empowered leads to the desire to grow, the ability to step outside your comfort zone and the determination to act. I have discovered through coaching others that empowered, powerful people do powerful things.

Tapping into your inner confidence requires you to step up refuse to see yourself as inferior, less or wanting.

Second: Be willing to change.

Unwillingness towards change holds you and your business captive. It takes the wheels right out from under you and stifles vision and action. It halts growth.

I believe that fear of change is a problem of confidence. Most business people who struggle with change are, at the root, struggling with confidence. For some, it is easier to stay stuck and inactive.

They do not realize that being willing to change frees up your inner confidence. The willingness becomes the catalyst to move past the fear. It frees you up and drives you forward.

What kind of change must you be willing to consider? You must be willing to change your thinking.

Having the same thought patterns over and over again is not beneficial to your success. The problem is that the same old thoughts lead to the same old behaviors and, in the end, the same old results.

Albert Einstein said it this way: “We can’t solve problems by using the same kind of thinking we used when we created them.”

In order to propel your business forward, tap into your inner confidence by being willing to change your thinking.

Third: Envision the end result.

This tool is about making choices.

In his book, “Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others,” George Kohlrieser talked about these choices when describing successful athletes:

“The power of imagination is incredible. Often we see athletes achieving unbelievable results and wonder how they did it. One of the tools they use is visualization or mental imagery….they made the choice to create their destinies and visualized their achievements before they ultimately succeeded.”

Story after story has been told about athletes, race car drivers and men and women in business who have taken the challenge of looking into their mind’s eye and envisioning the end result they desire. They “made a choice to create their destinies.”

In my opinion, visualization is the tool that sets your inner confidence in stone. Tapping into this well is a sign for all to see that you have the confidence needed to achieve your desired result, whatever it might be.

Fourth: Practice positive self –talk.

Over the years, I have encountered two very distinct groups of people when it comes to self-talk. The first is the over-the-top, fake, often arrogant folks who can’t stop talking about themselves – always with a positive “I’ve done that and better than you” attitude.

The second is the self-humiliating, always down on their luck, also fake folks who can’t find one good thing about themselves.

Both groups are uncomfortable to be around. Neither group will work well in business.

The ability to speak to yourself in kind and affirming ways builds up the well of inner confidence and keeps it alive and well. This ability is necessary to energize yourself as you encounter the ups and downs of life and business.

Positive self-talk is the maintenance tool. It keeps everything running smoothly.

There you have it – four distinct and powerful tools. Refusing to give consent, together with a willingness to change, the ability to envision the end result and positive self-talk, will allow you to tap into your inner self confidence and propel your business forward.

I wish you all the best on your journey.

DeLores Pressleymotivational speaker and personal power expert, is one of the most respected and sought-after experts on success, motivation, confidence and personal power. She is an international keynote speaker, author, life coach and the founder of the Born Successful Institute and DeLores Pressley Worldwide. She helps individuals utilize personal power, increase confidence and live a life of significance. Her story has been touted in The Washington Post, Black Enterprise, First for Women, Essence, New York Daily News, Ebony and Marie Claire. She is a frequent media guest and has been interviewed on every major network – ABC, NBC, CBS and FOX – including America’s top rated shows OPRAH and Entertainment Tonight.

She is the author of “Oh Yes You Can,” “Clean Out the Closet of Your Life” and “Believe in the Power of You.” To book her as a speaker or coach, contact her office at 330.649.9809 or via email [email protected] or visit her website at